MILO Philippines ushers in the much-awaited summer break as they officially launch the 2019 MILO Summer Sports Clinics today at KidZania. With its commitment to provide the nutritious energy to get more children into sports, MILO’s yearly program continues to offer a wide array of sports activities that kids can participate in throughout the summer.
Driven
by the “Get Your Child into Sports” campaign, the MILO Summer Sports Clinics
aims to reinforce the importance of sports in a child’s holistic development.
Children today are faced with numerous barriers that hinder them from engaging
into sports such as digital distractions, lack of safe play places, and fear of
trying. MILO’s annual summer clinic seeks to address these challenges by
highlighting sports as a means not only to get kids active, but also to teach
valuable life lessons one can learn outside the classroom.
“Getting
children involved in sports would be a more enjoyable and productive way to
healthy living,” said Willy De Ocampo, Business Unit Manager, MILO Philippines.
“We believe that physical and social development lay the foundation for a
child’s growth, which is why our MILO Summer Sports Clinics teaches children
the fundamentals of various sports in a unique and scientific way and helps them
develop character-forming values.
Energizing More Children
This
year, MILO makes the Summer Sports Clinics accessible to more aspiring young
athletes as they continue their expansion in the Visayas and Mindanao region.
The clinics will be available starting end-March, in over 700 venues to more
than 30,000 children nationwide.
Arnis,
Ultimate Frisbee, and Wushu are this year’s newest additions to the program’s
sports offerings. Apart from those sports, the MILO Summer Sports Clinics will
continue to provide training to different sports disciplines, namely Badminton,
Basketball, Chess, Fencing, Football, Futsal, Golf, Gymnastics, Karatedo, Lawn
Tennis, Parkour, Swimming, Table Tennis, Taekwondo, Touch Rugby, and
Volleyball.
To enhance the summer clinic experience of the
participants, select clinic organizers will offer a MILO Welcome Kit that
contains an exclusive Summer Sports Clinics drawstring bag and MILO to ensure
the participants will get their Champion Energy Nutrients when they embark on
their summer courses.
“MILO contains Champion Energy Nutrients such
as milk, Protomalt, B-Vitamins, and Iron to help children get active especially
in sports,” said De Ocampo. “So, not only will the kids get the athletic and
social benefits at the Summer Sports Clinics, they will also be provided with
the nutritious energy of MILO.”
Nourishing Champions Through
the Years
For
more than 35 years, MILO prides itself in partnering with a roster of esteemed
organizations such as the BEST Center and Philippine Taekwondo Association
among many others, that have been instrumental in maintaining the sports
excellence that the Summer Sports Clinics is known for.