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LG Ushers in the TV of Tomorrow at CES 2019

 LG Electronics (LG) is defining the next generation of televisions at CES 2019 with the introduction of the world’s first rollable OLED TV. The LG SIGNATURE OLED TV R (model 65R9) redefines the definition of TV with a variable form factor only made possible by the company’s industry-leading OLED technology. More than a demonstration of engineering prowess, LG’s breathtaking product boasts picture and sound quality that is second to none, all in a form factor that gives home TV viewers infinite possibilities in designing their perfect viewing space.

With the introduction of last year’s LG SIGNATURE OLED TV W, LG stripped away the traditional concept of a TV, focusing on the simplicity of the screen. Dubbed thewallpaper TV, LG proved that a TV could deliver performance, subtlety and beauty all at the same time. LG’s latest effort takes this achievement to a whole new level. LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic. The “R” in the new LG SIGNATURE OLED TV R is about creating arevolution in home entertainment andredefining space through its ability to riseand roll-up at the touch of a button.

 

A rollable OLED TV is a true game-changer, liberating users from the limitations of the wall and freeing them to curate their own personal space which no longer needs to be reserved full time for TV viewing. The fact that LG SIGNATURE OLED TV R can transform itself to offer three different viewing options – Full View, Line View, and Zero View – allows customers to use the TV in ways that were impossible before the development of OLED technology.

 

Thin Q AI and Alpha 9 Gen 2 Processor deliver whole new user experience to LG TVs

Powered by the company’s second-generation α (Alpha) 9 Gen 2 intelligent processor and deep learning algorithm, the new models offer a higher level of AI picture and sound experience quality. Thanks to the new algorithm, LG’s 2019 TVs offer enhanced picture and sound by analyzing the content source in order to recognize the ambient conditions around the TV to deliver more optimized content.

Employing LG’s open smart platform, LG’s 2019 TV range provides access to a wide selection of popular artificial intelligence services across multiple platforms, including newly implemented Amazon Alexa in addition to the built-in Google Assistant. Users will also enjoy the ease of conversational voice recognition and an intuitive Home Dashboard that makes it possible to control a wide variety of smart home devices directly from the TV.

 

LG amps up the future of audio technology with the new soundbars and XBOOM

Working closely with Meridian, pioneers of High-Resolution Audio, LG continues to improve sound quality across its product portfolio, extending its refined technology to three soundbar models (models SL10YG, SL9YG and SL8YG) to lift the soundstage in a more lifelike way to boost listeners’ sense of immersion and create a true cinematic space, delivering powerful surround sound like no other.

 

LG’s high-end soundbars (models SL10, SL9 and SL8) support both Dolby Atmos and DTS:X. With these two acclaimed technologies on board, users can enjoy breathtakingly realistic surround that seems to come from multiple directions and depths. LG’s premium SL9 rose above the competition in its category to take home the coveted the Best of Innovation title.

In addition to superior sound combining power with clarity and richness, all of LG’s new soundbars offer the convenience of AI smart connectivity and voice recognition with the Google Assistant built-in. 

“LG’s 2019 soundbars deliver amazing performance tuned in close partnership with Meridian Audio with the convenience of smart AI connectivity,” said Kim Dae-chul, head of LG Home Entertainment Company’s audio and video business. “The high-quality sound and versatility of our newest lineup takes home entertainment to a whole new level and satisfies a growing demand for premium soundbar solutions that provide impressive listening experiences, greater convenience and stylish, modern aesthetics.”

At CES 2019, LG also showcased its expanded XBOOM lineup, which has become synonymous with power and quality. The XBOOM family comprises mini components, and all-in-one units, XBOOM Go portable Bluetooth speakers and XBOOM AI ThinQ smart speakers.

The new XBOOM lineup features spectacular features like the DJ Star, where users can indulge their inner DJ, putting their own creative spin on popular tracks with LG’s exciting array of party-oriented features, and the Karaoke Star, a new feature that’s fun for the whole family, that can suppress the vocals on almost any track.

“LG will continue to expand its XBOOM lineup to provide powerful sound that helps users create an enjoyable atmosphere, whatever the occasion,” said Kim Dae-chul head of LG Home Entertainment Company’s audio and video business. “We are excited about the present and future of the LG XBOOM brand and will continue to strengthen our offerings and our position in the party-audio market.”

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Written by editorial team

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