editorial team
With Christmas just around the corner, Mondelez Philippines, Inc. and partner Robinsons Easymart came together to give an early gift to the former’s adopted school Holy Spirit Elementary in Quezon City. This was no ordinary gift however. It was a gift that can keep on giving, aimed at helping improve the nutrition of students today and tomorrow.
Mondelez Philippines is the maker of beloved snacks such as Eden Cheese, Oreo cookies, Tang powdered beverages and Toblerone and Cadbury Dairy Milk chocolates. It aims to empower people to snack right- with the right snack, for the right moment and made the right way. Together with partner Robinsons Easymart, the two organizations have a shared goal to provide consumers with delicious and quality snacks to consumers.
With this shared goal in mind, the two embarked on a social marketing sales promotion last October 2018. For a period of one month, customers who purchased participating Mondelez Philippines products such as Oreo or Cadbury Dairy Milk from Robinsons Easymart stores were able to enjoy delicious snacks as well as make a P5.00 contribution to Mondelez Philippines’ Joy Schools adoption program. The two Companies then shared the proceeds from this campaign with Holy Spirit Elementary School, one of Mondelez Philippines’ adopted Joy Schools. The shared gift comes in the form of much-needed kitchen and gardening equipment. These will be used by the school to strengthen their feeding program for undernourished students.
In attendance during the gift-giving were representatives from Mondelez Philippines as well as Daisy Lyn Sy, AVP Food 2 and Mai Magleo, AVP Food 4 and Easymart of Robinsons Supermarket Corp. Together, the two Companies expressed the importance of empowering communities to improve children’s nutrition. “Good nutrition is a gift which keeps on giving,” shares Ashish Pisharodi, Managing Director of Mondelez Philippines. “Through our Joy Schools program, which has been benefitting students since 2011 through a 9-month daily feeding, we have seen that having a full tummy helps children improve their well-being as well as gain energy to participate and be more active in class. This leads to better attendance and improved class standing. That’s why we know this gift will be very important for the students today as well for their future.” Currently, the Joy Schools feeding program benefits 300 undernourished students in Holy Spirit Elementary as well as in two other adopted schools.
Mondelez Philippines supports the communities in which it operates and is focused on making a real difference to children through the Joy Schools program which adopts public elementary schools. Across Southeast Asia the Company has invested close to US$ 1 million since 2011 in community partnerships to promote healthy lifestyles in five countries under the Joy Schools. It aims at empowering young children to take positive steps towards their overall well-being focusing on initiatives for nutrition education, physical activity and access to nutrient fresh foods. During the event, volunteers from Mondelez Philippines and Robinsons Easymart also played games with the students, to encourage being active and to maintain a balanced diet.
Robinsons Easymart is a network of minimart stores for everyone’s day-to-day needs. Now at 21 branches in and around Metro Manila and still growing, Robinsons Easymart is a product of Robinsons Supermarket Corp.’s continuous innovation of the grocery experience. The minimarts promise patrons unmatched convenience, being an all-in-one hub for fresh food and other household necessities, as well as other services like a pharmacy, payment center, and Telco loading stations. Robinsons Easymart reimagines grocery shopping to better suit the needs of the community.
“We are very thankful for this early Christmas gift for the students,” Principal Zenaida Mallillin of Holy Spirit Elementary School exclaims. “These are gifts which we will be able to use every day and for many years to come to help strengthen our students with good nutrition and energy for school. Thank you to Mondelez Philippines and Robinsons Easymart. It’s a Merry Christmas indeed for our school, thanks to you.”
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