Sundae Scoop

Jollibee’s latest ad showcases its best-selling crispy-sarap fries!

“Malata” (limp) means a general lack of energy, pep, enthusiasm, and when used to refer to food, a lack of crunch, lively flavor, or interesting textures. For many Pinoy French fry-lovers, there’s nothing better than enjoying crispy-sarap right from the first bite, like with Jollibee’s best-selling Jolly Crispy Fries.

Jollibee, the country’s number one fast-food brand, recently released an online video that hilariously captures how unfortunate malata—especially in a traditionally crispy favorite—can be. With on-point comedic performances and crave-inducing beauty shots of the Jolly Crispy Fries.
By focusing on situations where malata just wouldn’t cut it, the video—conceptualized by creative agency Dentsu Jayme Syfu and brought to life by Makina Productions—shows a scene familiar to many Pinoy teens: a volleyball game.

Jolly CRISPY Fries: Volleyball

Malata ang palo no? Buti na lang ang Jolly Crispy Fries, CRISPY CRISPY CRISPY-SARAP kada bite! #JollyCRISPYFries

Posted by Jollibee on Sunday, October 7, 2018

In this scenario, the character is put under the spotlight for a highly anticipated shining moment, only to let the cheering crowd down because of her malata, lackluster performance. This dyahe moment serves as the perfect segue into the direct opposite of malata: crispiness served up in every bite of the Jolly Crispy Fries.
Made with 100% real potatoes and covered with special fries coating to make every piece extra crispy, Jolly Crispy Fries serve as the perfect complement to classic Jollibee favorites or as a flavorful, satisfying snack on its own. And with different serving sizes—even up to jumbo—it’s the best treat to share with the whole barkada while hanging out or whenever the craving for bite after bite of unforgettably crispy potatoes strikes.

“This new ad is a great way to illustrate the unique crispy-sarap kada bite goodness of the Jolly Crispy Fries,” said Kay Segismundo, Jollibee Senior Marketing Manager for Complementary products. “The funny scenario definitely captures the feeling when you get soggy, limp fries—it’s not fun and you end up feeling dismayed. Plus, malata fries don’t pack the flavor and the unparalleled enjoyment of snacking on crispy, golden, perfectly cooked potatoes. There’s truly nothing else like the Jolly Crispy Fries!”
Jolly Crispy Fries are available all day in all Jollibee stores nationwide for dine-in, take-out, delivery, and drive-thru transactions. Pick your preferred serving size from regular (P39.00*), large (P60.00*), and when you just can’t get enough, the jumbo (P72.00*)! You can also watch the wonderful ads on Jollibee’s digital assets: on Facebook and YouTube!
For more information on Jollibee’s latest products and promotions, like Jollibee Philippines on Facebook, subscribe to Jollibee Philippines on YouTube, and follow @Jollibee on Twitter and Instagram.
* Prices may vary across different locations.
 

Comments

comments

9 thoughts on “Jollibee’s latest ad showcases its best-selling crispy-sarap fries!
  1. My developer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using WordPress
    on a variety of websites for about a year
    and am worried about switching to another platform.
    I have heard excellent things about blogengine.net.
    Is there a way I can import all my wordpress posts into it?
    Any help would be greatly appreciated!

  2. Do you have a spam problem on this blog; I
    also am a blogger, and I was wanting to know your situation; we have created some nice practices and we are looking to exchange solutions with others, be sure to shoot me
    an email if interested.

  3. Its like you read my mind! You appear to know a
    lot about this, like you wrote the book in it or something.

    I think that you can do with some pics to drive the message home a bit, but instead of that, this
    is great blog. A great read. I’ll certainly be back.

  4. Superb blog! Do you have any hints for aspiring writers? I’m planning to start my own website soon but
    I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go
    for a paid option? There are so many choices out there that I’m totally confused
    .. Any recommendations? Thank you!

  5. Fantastic goods from you, man. I have bear in mind your stuff prior to and
    you’re simply too great. I actually like what you have got
    here, certainly like what you are saying and the way in which during which you
    are saying it. You’re making it entertaining and you
    still care for to keep it wise. I can’t wait to
    read far more from you. This is really a terrific site.

Leave a Reply

Your email address will not be published. Required fields are marked *