editorial team
All is set for the biggest franchise show in Asia this coming July 18-22 at the SMX Convention Manila.
Organized by the country‘s pioneer franchise association Philippine Franchise Association (PFA), Franchise Asia Philippines 2018 has put the Philippines in the global map of franchising as it has grown to be the biggest 4-in-1 franchise event show in Asia today.
According to Overall Committee Chair Sam Christopher Lim, the PFA ceaselessly endeavors for the continued development of the Philippine franchising sector as an important contributor to inclusive development through the promotion of franchising as a tool for enterprise creation and job generation. Aligned with its goal to bring more Philippine franchise brands in the international markets, the Association continuously elevates the sector to global standards through initiatives that seek to raise the global competitiveness of the Philippine franchising sector.
PFA has been holding this event for more than 2 decades and FAPhl has proven itself to be a successful platform in realizing PFA’s mission to promote franchising as a tool to create businesses and generate jobs.
“With the theme ‘Be the Boss’, this year’s show evokes the capacity of franchising to create hundreds of businesses and to generate thousands of jobs.” – PFA President Richard Sanz
Mr. Sanz also said that franchising has helped entrepreneurs grow their business from one to many in various locations noting that it has also been an effective tool in raising the global competitiveness of Philippine businesses even helping SMEs expand overseas.
During the event, visitors can also fully explore and understand the benefits of being in business for yourself, but not by yourself.
This year’s over overall chair Mr. Sam Christopher Lim, PFA Director for ASEAN/Special Projects cited various reasons for visiting this year’s show. The three-day expo provides the forum to meet face-to-face with almost a thousand brands ranging from micro to large both homegrown and international, Lim noted. While delegates at the two-day international conference get the chance to learn from the best minds on the latest trends and opportunities affecting the growth of their businesses, he added.
Now on its 26th edition, FAPhl2018 will feature a two-day international conference that will present global best practices and business solutions by renowned experts on July 18-l9; a three-day one-stop international expo of franchise and other investment opportunities from home-grown and foreign concepts on July 20-22; Educational seminars to help aspiring franchisees invest on the right franchise and potential franchisors transform their businesses into successful franchises on July 20-22; and, a two-day Certified Franchise Executive (CFE) Program to help professionalize the Philippine franchise sector and help sustain efforts in raising the global competitiveness of Philippine franchising on July 16-17 at the AIM Conference Center-Manila.
The Conference will gather over 50 experts and thought leaders, who will share to over 1,000 conference delegates the latest updates and trends in franchising. The Expo, meanwhile, has grown bigger with about 700 booths now occupying two floors of the SMX Convention Center.
Franchise Asia Philippines 20l8 is co-presented by PLDT Enterprise and the Bank of the Philippine Islands (BPI), 7-Eleven, SeaOil, The Generics Pharmacy and in partnership with Go Negosyo, the Department of Trade and Industry (DTI), the Philippine Chamber of Commerce and Industry (PCCl), the Philippine Retailers Association (PRA), the World Franchise Council (WFC) and the Asia Pacific Franchise Confederation (APFC). For inquiries about Franchise Asia Philippines, visit www.franchiseasiaph.com.
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