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YouTube have launched of the first YouTube Ads Awards in the Philippines to honor the best creative storytelling in YouTube ads in the country. The Awards, created in collaboration with adobo Magazine, recognizes digital ads that utilized outstanding storytelling to resonate with Filipino viewers.
As advertising tools diversify, capturing the audience’s attention has become more challenging. This poses an opportunity for brands, creators, and agencies to tell more creative and authentic brand stories that the audience will choose to watch.
“Creativity is a big part of who we are as Filipinos, and it is strongly evident in how we value stories well-told in today’s advertising. Through YouTube Ads Awards, we celebrate digital creativity in ads that cut through the clutter and connect well with the Filipino audience,” said Google Philippines’ Country Marketing Manager Gabby Roxas.
The new awards span 17 categories: 10 of which are related to food and beverage, health and nutrition, and charities and non-profit among others. Six categories highlight the use of storytelling formats such as best in 5-second intro, multi-video, and 6-second storytelling. The last category looks at the entries’ effectiveness in terms of business results such as improved audience perception and sales increase. Video entries are judged based on content, engagement, effectiveness, and campaign results.
Advertising luminaries and other prominent visual storytellers comprise the panel of judges including:
- Leigh Reyes– President and Chief Creative Officer of MullenLowe Philippines;
- Dennis Perez – Co-Chair of Digital Measurement Board of the Philippines and Unilever Philippines Head of Media;
- Candice Iyog – Vice President for Marketing and Distribution at Cebu Pacific Air;
- Joe Dy – Executive Creative Director at McCann Worldgroup Philippines;
- Mikey Bustos – singer, performer, and one of Philippines’ top YouTube creators; and
- Lourd de Veyra– television host and three-time recipient of the Don Carlos Palanca Memorial Award for Literature.
To join the YouTube Ads Awards, participating organizations must submit their YouTube videos posted between January 1, 2017 to January 15, 2018 and entry forms showing business metrics and post-campaign results. Entries can be submitted until February 22, 2018 through https://events.withgoogle.com/youtube-adsawards-ph2017/ .
“By collaborating with YouTube for the first YouTube Ads Awards, adobo goes further in recognizing excellence in creative storytelling,“ said adobo Magazine President and Editor-in-Chief Angel Guerrero. “The YouTube Ads Awards will serve as an industry benchmark for creative agencies and brands to showcase best practices in digital advertising and to be recognized for their storytelling prowess.”
