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Answering the demand of professional artists, designers, illustrators and students in the local market, brand leader in professional creative products Wacom Philippines officially unveiled its latest innovations and product offerings to the Filipinos.
Founded in 1983, Wacom is a global company based in Japan. Its vision to bring people and technology closer together through natural interface technologies has made it the world’s leading manufacturer of interactive pen tablets and displays as well as of digital styli and solutions for saving and processing digital signatures.
The advanced technology of Wacom’s intuitive input devices has been used to create some of the most exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality.
Wacom is targeting a 90-per cent share of the global pen tablet market this year and will double its marketing efforts, particularly in the Philippines.
“The Philippines is actually a promising market for us. We see a lot of opportunities here. If you think of Southeast Asia, the Philippines is in the top three,”said Ong Khiaw Seng, senior director sales for Southeast Asia and South Asia.
Wacom aims to grow sales in the Philippines by 30 per cent this year as it looks to take advantage of demand from the education sector and creative industries. In line with this, Wacom has also inked a partnership with the Philippine Society of Information Technology Educators (PSITE). The PSITE serves as a venue for the optimization and development of faculty members, curricula, projects, research, resources, linkages, and assistance in policy formulation related to IT education.
There is a demand from the education sector as there are animation subjects part of the K-12 basic education program being implemented in the country. Apart from this, he said there is also demand from the growing creative industries such as animation and gaming in the country.
Wacom introduced its 10 newest products to cater to both sectors, including the MobileStudio Pro, Pro Pen 2, Cintiq Pro, and Intuos Pro Creative Tablet.
Historically, its most in-demand product is its entry-level Intous product — a line of creative pen tablets used by for drawing, sketching and photo activities.
“We sold 6,000 products in the Philippines last year. We’re targeting 30 percent growth in sales this year. The driver of growth would be new products,” Antonius Malabanan, Wacom country manager for the Philippines told.
Wacom also invited Fil-Am animation artist Armand Serrano to demonstrate and share his experience with Wacom. Serrano, known for his works at Walt Disney Animation Studio and Sony Pictures Animation, has been in the animation industry for more than 2 decades and currently serving as Visual Development artist for Walt Disney Animation Studio in Burbank, California. During his nine years stay at Sony, Armand completed a total of15 projects including Surf’s Up, Cloudy With A Chance Of Meatballs, Arthur Christmas, Hotel Transylvania and his latest credits with Disney the award-winning Big Hero 6 and Zootopia.
Visit www.wacom.com for further information.
