Going full digital: Global leader Dentsu Aegis Network braces for total digitization

Leading business solutions innovator and provider Canon Marketing Philippines, Inc. (CMPI) partners with Dentsu Aegis Network Philippines in working towards its vision for 2020 to become one if not, the first fully digitized media and communications agency in the country.

Mergers and acquisitions are a growing business trend in the media and communication industry as demands for specialized marketing and research services are rapidly increasing and becoming more complex. According to a recent report by industry research body, AdMedia Partners, actual deals made    among    marketing    service    companies increased in 2016 to 14% from 3% the previous year.
Experts forecast that the trend shall continue to grow in with brands and marketers seeking companies that offer a more diverse set of services, such as big data analytics, design/user experience, and social media marketing outside the big players in the “traditional” industry. One big name riding on this phenomenon is multinational enterprise and veteran in the field Dentsu Aegis Network.
“As  one  of  the  fastest  growing  communications company   and   network   globally,   Dentsu   Aegis Network    continuously    pursues    mergers    and acquisitions. Over the last few years in Philippines, we have successfully added more brands to our network.    However,    as    with    all    large-scale acquisitions,   they   come   with   its   challenges, especially integrating systems – such as printing systems – and operations for a number of entities,” shares Mr. Patrick Geronimo, Country IT Manager at Dentsu Aegis Network Philippines.
Operational issues in terms of computer systems and operations are not unusual for businesses that commonly implement mergers and acquisitions. Information technology processes often differ from one organization to another, making it more difficult to formulate a streamlined and integrated work flow.
“It was the glaring issue for all of us, especially the IT unit. We had to come up with an effective means that will assure the entire Dentsu Aegis Network of a consolidated and well-executed computer system. At the same time, it has to be flexible and user-friendly enough to fit into the distinct needs of each brand,” adds Geronimo.
In order to address such issues, Dentsu Aegis Network management decided to utilize uniFLOW Output Management. Exclusively developed and distributed by Canon Business Imaging Solutions, uniFLOW is an integrated system for secure printing designed to provide organizations of varying sizes, needs and budget profiles the capacity to effectively manage workflow and printing costs. The solution comes with printers and multifunction devices that can be operated via proximity cards like RFIDs (Radio-Frequency Identification) and even mobile devices.
“We are looking to improve the implementation of uniFLOW after it effectively supports the basic requirement we established for computer systems. We were impressed by how we were able to seamlessly utilize this solution across all different operating systems – between Macintosh and Windows     devices,”     shares Geronimo.
“Canon really made the job a lot easier for us at the IT Department and the company heads in coming up and using one system that everyone in the network can conveniently use.”
“At this stage when we are continuously acquiring and merging with more companies, everything seems to be always new for everyone. New faces, new systems, new cultures to adapt to. As management, we want to somehow lessen this fear for the unfamiliar within the network through initiatives that would push for a more agile and collaborative organizational community. From our end, we are glad that we have Canon as partners for this goal as uniFLOW is truly the most user-friendly and holistic business solution in the market.”

With an outstanding record for after-sales service, Canon with uniFLOW, delivers the promise of an end-to-end support that includes training briefs and full programs for new users.
“Most of our employees already have the basic competencies in using uniFLOW even before the start of our training phase. This is because the system comes with a brief or training document that can be readily applied in practice even by non-experts within the company. It is easier and more efficient now to track and monitor all printing and copying jobs and expenses, as the majority of our workforce are already using the system every day,” adds Geronimo.
On track for being fully digitized by the year 2020, Dentsu Aegis Network is set to initiate the next phase in carrying out a formal employee training in the use of promixity cards this year. The agency’s machine lineup was also increased with additional nine multifunction devices deployed.
Canon offers a suite of business solutions that help businesses or organizations save on operational costs, optimize business processes, and provide utmost quality customer service. To learn more about our products, services and other clients, kindly visit

Written by dotdailydose




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