Blogapalooza Navigates the Influencer-verse in its 7th Year
The Philippines’ premier influencer marketing, Blogapalooza, marked its 7th year of fostering brand-influencer collaborations on Saturday, June 18, via a virtual event. More
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in Sundae ScoopAisin Unveils New Marketing Campaign
The world’s leading manufacturer of high-quality automotive equipment parts, Aisin, has unveiled its new marketing campaign as part of its constantly growing success in the Philippines. More
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in Sundae ScoopTeamAsia Bags Gold and Bronze in 2021 Marketing Excellence Awards
TeamAsia, an integrated marketing experience agency, took home Gold and Bronze Awards in the recently concluded 2021 Marketing Excellence Awards, a Singapore-based award giving body designed to celebrate outstanding marketing efforts in the Philippines. More
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in Sundae ScoopHybrid, human, highly-rated: new dentsu research reveals major shift in consumer preferences by 2030
Increased dependence on technology, new concepts of identity, a demand for real experiences and a rise in consumer rating are some of the top priorities of consumers in the next 10 years, according to the dentsu Consumer Vision 2030: The Age of Inclusive Intelligence, a futuristic study by global marketing services group dentsu international. More
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in Sundae Scoop, TechdayFour Effective Ways to Market Your Business Online
With consumers largely shifting towards the digital space, businesses, especially the smaller ones, acknowledged the need to strengthen their online presence to help maintain customers and attract new ones. According to the 2020 Global Entrepreneurship survey, commissioned by GoDaddy, the company empowering everyday entrepreneurs around the world, 43% of Filipino respondents said they are looking […] More
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