Gen-Z
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in Sundae Scoop, Techday15 million attempted attacks masquerading as VPNs: The hidden risk behind Gen Z’s privacy pursuit
Gen Z uses privacy tools more actively than any other generation, but this trend may also make them targets for cybercriminals. Between October 2024 and September 2025, Kaspersky detected more than 15 million attempted attacks disguised as VPN applications. Instead of protecting users, these fake or cracked VPNs often deliver malware and potentially unwanted software […] More
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in WellnessDayInLife’s “Bahala Not” Campaign empowers Gen Z to be free while staying secured where it counts
First and Largest life insurer InLife is flipping a long-held Filipino mindset with its latest campaign: “Bahala Not.” More
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in TechdayThe Gen Z Smart Money Move: What Young Filipinos Choose in Smartphones
For many Gen Z Filipinos, purchasing a mobile device is an exciting milestone. A smartphone serves as their all-in-one tool for on-the-go productivity, content creation, and everyday entertainment. While performance and quality are key factors in their decision-making when it comes to purchasing a smartphone, today’s Gen Z also values a seamless product experience and […] More
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in Sundae ScoopMoney Moves for the Now Gen: Smart Spending Starts with Mocasa
Whether you’re saving for your next adventure, launching a side hustle, or just trying to stretch your sweldo, financial independence starts with smart habits. That’s why Mocasa, the Philippines’ first virtual credit wallet, is here to help Gen Z make better money moves—without the stress. More
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in ChewsDayShake, Sip, Repeat—McCafé’s ₱49 Coffee is Gen Z’s New Fave!
McDonald’s Philippines has made its favorite McCafé products even more affordable with the release of its latest “Mah coffee, McCafé” campaign. More
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in ChewsDayWe Finally Learned What the New Slang Means, and It’s so Shapps Thanks to Pocky!
Sharing Happiness? Shapps! ICYMI, “shapps” has been in TikTok videos, comments, and posts as a positive compliment. Well now we know what it means. “Shapps” was created as a shortened version of Pocky’s tagline “Share Happiness” in an effort to spread happiness in time for Pocky Day 11.11. More
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in WellnessDayGen Z’s New BFF: Trendy Pimple Patches from Posh Skin Co.® are Now Available Online
Dealing with breakouts just got a fun upgrade as Posh Skin Co.® brings a fresh twist to the skincare game with the launch of the first fashionable pimple patches in the Philippines. Now, Filipinos can effectively treat blemishes while still looking stylish with Posh Skin Co.®’s pimple patches featuring adorable and eye-catching animal designs. More
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Maymay Entrata and Maki team up in Royal’s new campaign, “Ito Ang Gusto Ko,” inspiring Gen Zs to go for what they want
We all know that feeling — acting a certain way to please others, being apologetic for your passion, or even creating a version of yourself on social media that doesn’t quite feel like the real and authentic you. It’s time to change that and pursue not just what you need, but what you truly WANT. More
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in Sundae Scoop‘Dasurv!’: Filipino Gen Zs prioritize self-reward when shopping, study finds
Filipino Gen Z spend primarily to reward themselves, according to a joint study by the Filipino-focused sociocultural research firm, The Fourth Wall, and communications firm, Uniquecorn Strategies. More
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in Sundae ScoopYour Next Big Gig is Here: A campaign to invite Gen Z and Millennials to become Sun Life Financial Advisors
Today’s generations are at the forefront of embracing the gig economy, and this is revolutionizing the traditional employment landscape. Fueled by a desire for flexibility and independence, millennials and Gen Z are increasingly turning to gig opportunities or side hustles. More
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in WellnessDayLike A Boss: A Gen Z’s Guide to Making Their Mark in the Corporate World
In a rapidly evolving professional landscape, where technology, communication, and expectations are in constant flux, it’s crucial for Gen Z to equip themselves with the knowledge and skills needed to thrive. Presenting your best self is paramount to creating a long-lasting impression that helps you navigate the modern workplace. More
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in TechdayDigital Nomads Unite: vivo as the perfect companion for Gen Z on the Move
The tech-savvy Generation Z (Gen Z) born between the mid-1990s to early 2000s find smartphones reliable to support their professional needs. More
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