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LG INTRODUCES ADVANCED COMMERCIAL DISPLAY ADVERTISING SOLUTIONS FOR B2B CLIENTS
LG Electronics (LG) will unveil an enhanced version of LG Business Cloud, an online platform that streamlines the management and operation of LG commercial displays and hotel TVs, at Integrated Systems Europe (ISE) 2025 in Barcelona, Spain, from February 4-7. Designed to meet the evolving demands of B2B clients, the platform now offers the LG […] More
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Epson delivers quality and sustainability in indoor advertising solutions through the SureColor SC-S80670
Building a strong brand identity starts with capturing attention, and nothing does that better than eye-catching banners, signs, and window graphics. These visual elements act as the first invitation for potential customers, transforming commercial spaces into dynamic showcases. But the real impact comes from high-quality printing that brings these materials to life, making reliable printing […] More
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Mondelēz International and Industry Experts Tackle Responsible Marketing to Kids
Amid growing concerns over the impact of advertising on children, industry leaders including global snacks company Mondelēz International took proactive steps to support and redefine ethical standards in children’s marketing during the educational session, “Responsible Marketing to Children” last July 5, 2024. More
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in Sundae ScoopPUP DAPR GEAR UP! – Presented by IN2IT Philippines, Emerged Triumphant Amidst Adversity
In a remarkable display of resilience, students from the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) and Innity Philippines, in an event co-presented by IN2IT Cosmetics, successfully launched the GEAR UP! seminar-workshop. Despite coming across an unforeseen challenge, the event not only demonstrated the participants’ dedication to navigating the digital […] More
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in Sundae ScoopAcer Day #MakeYourGreenMark campaign wins Red Dot Award
The Acer Day #MakeYourGreenMark campaign received a Red Dot award for Advertising and 11 other awards for the brand’s initiatives in this year’s Brand and Communication Design ballot, marking the largest number of winning entries for Acer in this competition. More
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Let Victory Liner’s Bus Rental Service Make Your Company or School Trip an Exciting Reality
Summer is the perfect season to create unforgettable memories with friends, family, or colleagues. And what better way to do that than by taking a trip to the scenic North Luzon region of the Philippines? With its diverse landscapes, rich history, and vibrant culture, North Luzon offers endless possibilities for adventure and relaxation. More
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in Sundae ScoopToyota Starts Demonstration Project of Data-Measuring Vehicle Advertising Business for Company Vehicles in the PH
On the 17th day of May, 2022, Toyota Mobility Solutions Philippines Corporation (TMSPH) launched a demonstration project of a mobility service to optimize advertising revenues by specifically measuring the effectiveness of wrap advertisement of fleet vehicles based on vehicle location information using the GPS data sent from mobile APP. More
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in Sundae Scoop4As partners with Synergy for brand purpose study
The Association of Accredited Advertising Agencies of the Philippines (4As) recently partnered with market research and strategic consultancy firm Synergy to undertake a pioneering study that aims to determine the correlation between brand purpose and consumer purchase. More
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in Sundae Scoop4As welcomes newly elected officers and trustees, unveils plans for the year in first GMM for 2022
The Association of Accredited Advertising Agencies (4As) of the Philippines recently conducted its first General Membership Meeting for 2022, where it welcomed its newly elected officers and trustees and discussed its plans and programs for the year. The event was held at the Manila House Private Club in Bonifacio Global City and streamed live to […] More
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in Sundae ScoopPHL Advertising’s best work recognized at 2021 Kidlat Awards
The titans of Philippine advertising came together—albeit, virtually—to recognize the most outstanding, innovative, and groundbreaking creative work that has come out in the past two years through the much-awaited return of the Kidlat Awards! More
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PANAta Awards 2021: Towards Hilaraya
PANAta Awards 2021 whose theme Hilaraya once again puts the spotlight on brand builders and the advertising community as they come together for the Awards Night on December 8 to reveal and honor the winners of the most effective and creative marketing communication campaigns in the country. More
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in Sundae ScoopCreativeFest brings together ad heavyweights, industry leaders to unlock creativity
The largest gathering of creative professionals, marketing experts, and thought leaders from a wide variety of fields is coming together once again to celebrate the power of creativity to move the world and drive it forward at CreativeFest, to be held virtually for the second year in a row this November 24 to 26, with […] More
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