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Adult smokers now have the opportunity to ditch conventional cigarettes in favor of a better and safer alternative that is of world class quality at an affordable price as the No. 1 e-cigarette brand in Asia — RELX, is now available in the Philippines.
The RELX starter kit (consisting of one device, a pod and a micro-cable) is priced at P1,599.00 at retail.
“RELX, as it develops future-forward solutions to the world’s one billion adult smokers, now offers to the Philippines’ 15 million adult smokers a better and safer alternative to cigarette smoking through its affordable yet world class product,” said Di Yang, RELX Director for Southeast Asia Business; in a press conference earlier in Makati City.
RELX’s entry in the domestic e-cigarette business would also mean additional investment for the Philippines, including job generation for Filipinos.
“We will be opening retail outlets, appointing distributors, building up a strong local organization to run what we believe to be a very meaningful presence here,” Yang added, while disclosing that the Beijing-based company foresees at least 70-80% of the team members to be Filipinos in its Manila operation. “We are also moving our global customer service to a business process outsourcing (BPO) in Manila. As our international business grows, the demand for BPO agents will increase too,” he pointed out.
Yang also took the opportunity to air his company’s view on the current regulatory environment: “We would like to have the opportunity to work with the Philippine government to develop a progressive regulatory framework that best reduce the longstanding negative impact that smoking cigarettes has had on the Philippines.”
Yang, however, lamented that Administrative Order 2019-0007 issued by the Department of Health (DOH) and the proposed measures in Congress to heavily tax e-cigarettes are counterproductive, expressing hope the government and the industry stakeholders will be able to come up with a “win- win” solution.
“There are more than 1 billion smokers in the world today, and by WHO’s (World Health Organization) own projections, there will continue to be more than a billion smokers in the world by 2025. Vape as a product category has the potential to switch smokers from burning traditional cigarettes, which generate TAR and a host of harmful chemicals to a much better alternative,” he concluded.
For more details about the product, please visit Relx.com.ph and follow them on Facebook: RELX Philippines and Instagram: relx.ph.
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