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CHAGEE’s latest collaboration is an unmissable combo of literary classic and tea trend! The international tea brand has officially joined the matcha craze with the launch of its own Matcha Series inspired by beloved literary classic, The Little Prince. The latest partnership follows CHAGEE’s growing list of high-value collaborations with globally renowned brands since its local debut in 2025, solidifying its commitment to elevate tea experience—this time by turning tea into a simple daily ritual for slowing down.
From classic matcha lattes to more adventurous combinations, Filipinos are finding new ways to enjoy the vibrant green drink than ever before. For many, it has become a daily habit and a small moment of calm on a busy day. Behind that habit is a simple wish: to enjoy something honest, well-made, and pure.
Available at all CHAGEE tea stores in Manila starting September 4, the global milk tea sensation’s latest infusions meet that growing interest while keeping matcha at the heart of every cup. Made with care from leaf to cup, the Matcha Series brings together pure, high-quality matcha, prepared with the same care CHAGEE brings to all of its tea.
Care from Leaf to Cup
For CHAGEE, care remains at the center of everything it does, from choosing the leaves and processing them to preparing each cup, ensuring the matcha stays pure and true.
It begins with the season’s first spring harvest, the earliest and most tender picks. These young leaves have a naturally smooth and gentle character, having grown in the shade for more than 20 days before harvest. Less sunlight lets them develop slowly, which deepens their green colour and builds a round, full flavour. This gives CHAGEE’s matcha its signature rich colour and smooth taste.
The leaves are then ground to an ultra-fine powder, milled to a 1000 mesh, resulting in a grind that is fine enough to feel smooth, with no rough or powdery bits. The final result is a matcha that tastes clean, fresh and refined, letting its true flavour open up with every sip.
A Fresh Take on a Classic
A highlight of its latest offering is the Lime Cheese Matcha Latte, available for a limited time only. It brings together smooth matcha, fragrant lime and creamy cheese, carefully balanced so the drink is rich yet refreshing. For those who want a little more, there is also a Cheese Cap option, which adds a soft, creamy cheese cap on top for an even more indulgent taste.
With the Lime Cheese Matcha Latte, CHAGEE offers a new way to enjoy the drink for matcha lovers who want to try something different. The matcha base is still made with real care, from the leaves CHAGEE chooses to the way each cup is prepared. As with every drink in the series, only the flavours around it change.
“We started with the matcha itself and gave it the care it deserves, so its real character comes through in the cup. That belief, in keeping the matcha pure and true, is why partnering with The Little Prince felt so natural. It is a story about holding on to what really matters, and that is what we hope Filipinos find in every cup,” said Christopher “Sonny” Tiong, General Manager of CHAGEE Philippines.
Partnership with The Little Prince
CHAGEE has partnered with The Little Prince, one of the world’s most loved stories, to bring the spirit of the Matcha series to life.
The connection is simple. The Little Prince is a story about innocence, friendship, and remembering what truly matters. It asks us to see the world with a clear and honest heart. CHAGEE’s matcha carries that same idea in a cup: a drink that is pure, simple, and true.
That same spirit comes through in CHAGEE’s Matcha series. In the middle of busy Filipino days, let the quick tea house run between errands, an afternoon catch-up with friends, or a quiet break from work be the instrument to pause, feel grounded, and take a look at the world with renewed appreciation.
Across the campaign, the world of The Little Prince comes to life. CHAGEE stores, cups, and specially designed merchandise carry the gentle spirit of the story: a world of stars, travel, and small moments that matter. In a world that moves fast and pulls at our attention, a cup of matcha becomes a reason to pause, breathe, and be present. It is best enjoyed slowly, and in the company of someone you love.
Product Details
Starting September 4, 2026, CHAGEE is rolling out a new matcha series across all stores, paired with a lineup of limited-edition merchandise inspired by The Little Prince.
The beverage menu introduces four distinct options catering to different taste preferences. Classic choices include the Signature Matcha Latte, a smooth and creamy drink served hot or cold for Php 170 with an optional “Extra Matcha” boost. The Jasmine Matcha Pure Tea, which combines soft floral notes with deep tea flavors hot or cold for Php 140.
For a colder, richer treat, the Chocolate Cookie Matcha Frappe is available for Php 225, blending matcha and chocolate cookie bits into a creamy ice-cold frappe. A standout limited-time offering is the Lime Cheese Matcha Latte, a unique zesty cold beverage priced at Php 199 without the cheese topping, or Php 225 with a smooth Cheese cap.
Beyond the new beverages, CHAGEE is offering several merchandise deals inspired by The Little Prince. Customers who purchase any three matcha drinks can receive a free collectible gift, choosing between The Crown Headband or The Fox Sleep Mask. Additionally, guests purchasing any matcha drink can bundle their order with exclusive gear, including the Stardust Tote Bag for Php 599 or the Green Wonder Tumbler for Php 799.
As matcha continues to find its place in the routines of Filipinos, CHAGEE invites everyone to enjoy it in their own way — whether discovering a new favourite, sharing a cup with someone special, or simply taking a moment for themselves.
Because sometimes, in the middle of a busy day, a simple and pure moment is all you need to pause, breathe, and see life for the wonder it is.
