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There’s something about ube that keeps Filipinos coming back for more. That unmistakable purple hue, creamy sweetness, and distinctly Pinoy flavor have made their way from traditional Filipino desserts into cakes, coffee, waffles, ice cream, and all kinds of irresistible treats.
This Yummy Fest, SM is turning up the flavor and celebrating everyone’s love for the Purple Craze with an exciting lineup of ube-inspired treats at SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan.
Whether you’re a longtime ube lover or always on the lookout for the next delicious food trend, there’s plenty to discover. From familiar Filipino favorites to creative new takes, these purple-hued treats make every food trip a little more exciting—and every sweet craving worth indulging.
SM City Grand Central: A Full Spectrum of Purple Indulgence
At SM City Grand Central, the ube craze is in full swing with an impressive spread of desserts, beverages, and merienda staples. Cake lovers can indulge in the rich and velvety Ube Crème Brulee Cake from Max’s Restaurant, the crowd-favorite Restaurant Ube Custard Cake from Conti’s Bakeshop & Restaurant, and the decadent Classic Ube Cake from Caramia. For those craving something cold and refreshing, the Presidential Halo-Halo from Bebang Halo-Halo and the Extra Creamy Halo-Halo from Mang Inasal are perfect ways to beat the heat.
Meanwhile, café-goers can sip on purple perfection through the Iced Ube Milk from PICKUP Coffee or the trendy Ube Matcha Latte from CoCo Fresh Tea & Juice. There’s also the nostalgic charm of Ube Ensaymada from Muhlach Ensaymada and the comforting richness of Ube Champorado from Mom’s Ube & Triple Chocolate Champorado, proving that ube can be both innovative and deeply familiar at the same time.
For dessert lovers, Famous Belgian Waffles elevates snacking with its Ube Waffle. Dairy Queen joins the celebration with Ube Cheesecake Ice Cream, a creamy fusion that melts nostalgia and indulgence in every scoop.
SM City Valenzuela: Comfort Classics with a Purple Twist
Over at SM City Valenzuela, the purple craze continues with a curated lineup of refreshing and indulgent treats. Halo-halo lovers can choose between the Super Sangkap Halo-Halo from Chowking, the Cheesy Ube Espesyal Halo-Halo from Kuya J Restaurant, and Bebang Halo-Halo’s signature Presidential Halo-Halo. Dessert fans can revisit the well-loved Ube Dream Cake from Goldilocks, while coffee enthusiasts can explore modern ube pairings with the Ube Latte and Ube Cake offerings from ZUS Coffee.
SM Center Sangandaan: A Cozy Hub of Ube Comforts
At SM Center Sangandaan, ube takes on a more comforting and traditional flair. The Ube Halaya Cake from Red Ribbon delivers familiar Filipino sweetness, while Althea’s Bakeshop & Goodies offers its indulgent Royal Ube Supreme for those who love their desserts extra rich and creamy. For merienda seekers, the Ube Keso Latte paired with Ube Keso Bibingka from Bibingkinitan blends cheesy and earthy flavors into one satisfying treat.
From baked classics to icy refreshers and café innovations, ube proves once again why it remains a Filipino favorite with endless possibilities. Whether you are exploring SM City Grand Central, SM City Valenzuela, or SM Center Sangandaan, there is always a purple-hued treat waiting to be discovered.
So, if you’re looking for your next dessert obsession or simply craving a taste of home with a modern twist, now’s the perfect time to join the Ube Nation. From creamy cakes and halo-halo overloads to iced lattes and cheesy pastries, your next ube fix is waiting at your most loved SM malls this summer.
