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In a landmark moment for Philippine entertainment, Asia’s Phenomenal Unkabogable Box Office Superstar Vice Ganda has officially entered a partnership with MediaQuest Holdings. The signing ceremony took place today, August 12 at The Lighthouse at Meralco Center, one of the iconic corporate headquarters of Chairman Manny V. Pangilinan.
This collaboration marks a powerful alliance between the country’s most celebrated entertainment figure and one of its most influential media organizations. The agreement cements Vice Ganda’s place in Philippine pop culture as the “Queen of All Networks,” while opening doors to a shared vision of delivering groundbreaking content to audiences worldwide.
In his opening statement, MediaQuest Holdings President and CEO Victorico P. Vargas said that Vice Ganda is a gift to the Filipino people. That her gift is laughter, her gift is fun. And that MQ wants to share her gift to as may people as possible.
The partnership is designed to harness the scale and reach of the MVP Group and MediaQuest, combined with Vice Ganda’s cultural legacy and unmatched influence. Together with Slingshot, an established commercial, TV, and radio production house, they aim to create innovative projects that will resonate deeply with Filipinos both at home and abroad, redefining the future of entertainment in the region.
Vice Ganda is a cultural icon that helped shape Philippine entertainment and popular culture. “Combined with MediaQuest ecosystem, from free to air to pay TV, digital and social media, and Slingshot’s creative and productions expertise, we have a strong foundation to create experiences that are relevant, engaging and distinctly Filipino.” said Slingshot Studios Head for Partnerships, People and Business Development Ranvel Rufino.
Underscoring the strategic scale and reach of the partnership, MVP described the collaboration as “bringing together one of the country’s most formidable media groups and a defining figure in Philippine entertainment and pop culture, marking a new chapter in Vice Ganda’s career as the ‘Queen of All Networks.’ Together, MediaQuest and Vice Ganda look forward to creating bigger and more meaningful entertainment experiences for Filipino audiences across platforms, formats and territories.”
Vice Ganda expressed deep gratitude and excitement about the partnership: Thank you very much for your trust, believing in me and that I can offer something to your group. I’m just so grateful and super excited to be able to unleash every ounce of creativity, hard work, and passion that is still left in my soul.
The VG X MQ venture signals extraordinary opportunities for the industry, paving the way for fresh formats, dynamic productions, and global-ready entertainment that will captivate diverse audiences. This partnership is expected to set new standards in creativity and media innovation. Fans can also expect new shows and projects that will expand Vice Ganda’s presence both locally and internationally.
Ultimately, phenomenal possibilities lie ahead as Vice Ganda and MediaQuest embark on this journey together. Their combined strengths promise to deliver content that not only entertains but also inspires, reflecting the vibrancy and resilience of Filipino culture.
