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Burger King has been known for one unmistakable thing: its signature smoky, flame-grilled burgers. It’s the taste that has made the Whopper® iconic and set Burger King apart. Now, that same bold flavor is making its way to one of Filipinos’ favorite food categories with the nationwide launch of BK Krispper™, Burger King’s first fried chicken complimented with its signature smoky taste.
Burger King’s newest fried chicken brings together the qualities Filipino consumers love most: crispy skin and juicy, tender meat. According to Unilever Food Solutions’ 2022 consumer insights, these remain key attributes that Filipino diners look for in fried chicken. BK Krispper™ delivers both while introducing a signature smoky taste inspired by Burger King’s flame-grilled character, giving guests a new way to enjoy a familiar favorite.
Burger King has created a fried chicken that stays true to what the brand does best. The smoky finish complements the crispy coating and juicy chicken, delivering a satisfying bite that stands out in a category where many options taste ‘usually good’.
“With BK Krispper™, we wanted to raise the bar on fried chicken and do it in a way that’s unmistakably Burger King,” said Kristine Wong, Assistant Vice President and Head of Marketing at Burger King Philippines. “People already expect fried chicken to be crispy and juicy. What makes BK Krispper™ different is that signature smoky, flame-grilled taste baked into every bite – a product that’s true to our heritage and gives consumers a whole new reason to choose Burger King.”
Whether you’re a longtime Burger King fan or simply looking for your next fried chicken favorite, BK Krispper™ brings together the crispy skin and juicy meat people crave, elevated by the brand’s signature smoky flavor for a bite that’s distinctly Burger King.
Now available in Burger King stores nationwide, BK Krispper™ is ready for Filipinos everywhere to discover what makes it different. Crisppy. Juiccy. Smoky. For the latest news and updates, check out @burgerkingph on Instagram.
