dotdailydose
ASUS Business Philippines has officially unveiled the ASUS ExpertBook Ultra, a groundbreaking AI-powered business laptop that sets a new benchmark for enterprise computing. Presented at a grand launch in the Grand Ballroom of Okada Manila before an audience of over 1,200 industry leaders, executives, and technology decision-makers, the ExpertBook Ultra is positioned as nothing less than “The Flagship of the Industry. Period.”
This milestone event was led by ASUS Co-CEO Mr. Samson Hu, who made his inaugural visit to the Philippines to personally introduce the device. He was joined by Mr. Rex Lee, ASUS Vice President & APAC Commercial General Manager, and Francis Avila, Business Development Manager of ASUS Business Philippines. Together, they outlined bold ambitions: to make the ASUS Expert Series the number one commercial PC brand in the Philippines by 2028. Mr. Hu revealed that ASUS’ local commercial business has already grown by 85%, now accounting for 27% of the company’s total operations in the country.
A New Standard in Business Computing
The ExpertBook Ultra is more than a laptop—it is a mission-critical productivity hub designed for modern professionals, prosumers, and enterprise leaders. Encased in a featherlight 0.99 kg aerospace-grade chassis, it integrates the latest Intel® Core™ Ultra X9 Series 3 processor, a powerful GPU, and an advanced NPU into a single heterogeneous AI computing platform. With a 50W sustained thermal design, benchmark-shattering PCIe Gen 5×4 storage, and up to 26 hours of battery life, it eliminates compromise entirely.
Key highlights include:
- Featherlight durability: Aerospace-grade AZ31B magnesium-aluminum alloy, 9H Nano Ceramic surface treatment, and MIL-STD-810H durability testing.
- Unrivaled performance: Sustains 50W CPU TDP without throttling, paired with Intel Arc B390 graphics outperforming NVIDIA RTX4050 at 30W TGP.
- Immersive visuals: 14-inch 3K Tandem OLED touchscreen with 1400 nits HDR brightness, anti-glare Gorilla Glass Matte, and Dolby Atmos 6-speaker audio.
- Enterprise-grade AI and security: Subscription-free MyExpert AI suite, NIST SP 800-193 compliance, self-healing BIOS, and dual biometric authentication.
Industry Leaders Endorse the ExpertBook Ultra
The launch was not just a showcase of specifications—it was a declaration of leadership. ASUS executives emphasized that the ExpertBook Ultra represents the pinnacle of engineering and the definitive answer to the future of work.
Mr. Samson Hu stated: “We engineered this device with zero compromises. Tomorrow’s business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry.”
Intel’s Wendy Gurra reinforced the synergy between hardware and AI, noting that the ExpertBook Ultra unleashes 50 TOPS of computing power from Intel’s latest NPU, enabling unmatched efficiency for demanding AI-driven business applications.
No Scripts, Just Verdicts
Before the launch, ASUS Business Philippines provided three respected executives with three uninterrupted weeks to test the ExpertBook Ultra. Their feedback was unanimous: this laptop is a game-changer.
- Lito Villanueva, EVP & Chief Innovation & Inclusion Officer of RCBC, praised its balance of power and simplicity: “The best technology should make people feel more capable, not more overwhelmed.”
- Jacqueline Guiterrez, Co-Founder & CEO of Happy Skin and BLK Cosmetics, valued its reliability: “I like things that do their job — works when you say it should work.”
- Dindo Marzan, SVP of Converge ICT Solutions, highlighted its speed: “It can really go with the speed that we have in processing.”
Their verdicts underscored the device’s ability to meet the demands of finance, innovation, and digital transformation.
Iconic Voices, One Unified Choice
In a bold move bridging the country’s two major broadcast networks, ASUS tapped Gabbi Garcia of GMA Network and Rico Hizon of ABS-CBN as the dual faces of the campaign. Together, they embody the Filipino professional at every stage and speed.
Gabbi Garcia, a long-time ASUS partner, returned for the brand’s biggest Philippine launch yet. Rico Hizon, with 38 years of global journalism experience, lent his credibility and stature to the campaign. Their presence signaled ASUS’ commitment to truth and excellence, transcending traditional endorsements.
Availability and Exclusive Offers
The ASUS ExpertBook Ultra (B9406CAA) is now available in the Philippines starting at ₱129,995 at select ASUS authorized stores and online platforms including Lazada and Shopee.
An Early Bird Bundle Promo worth over ₱13,000 runs until July 31, 2026, offering buyers an ASUS 100W GaN Charger and ₱10,000 worth of SSI Gift Vouchers redeemable for luxury and premium items.
After-Sales Support and Long-Term Value
Every purchase is backed by ASUS’ industry-leading after-sales support program, including:
- Extended warranties of up to 5 years.
- Nationwide service centers across Luzon, Visayas, and Mindanao.
- Dedicated enterprise support with on-site repairs, priority servicing, and 24/7 customer assistance.
ASUS emphasizes that the right business laptop is not just a purchase—it is a long-term investment in productivity, security, and competitive edge.
Conclusion
The ASUS ExpertBook Ultra is not simply another entry in the business laptop market. It is a meticulously engineered, future-proof asset that combines portability, raw power, and uncompromising security. For IT experts, C-level executives, and dynamic professionals, it represents the ultimate expression of ASUS’ commitment to innovation.
Trusted by IT Experts. Built for Worry-Free Business. The ASUS ExpertBook Ultra is, without question, the flagship of the industry. Period.
