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Converge SME Solutions is deepening its commitment to Filipino entrepreneurs with the introduction of BizFriend Rewards, a loyalty and engagement program tailored for micro, small, and medium enterprises (MSMEs). Beyond providing reliable connectivity, the initiative delivers meaningful rewards, lifestyle experiences, and growth opportunities designed to strengthen the resilience and success of MSMEs nationwide.
The program reflects a strategic evolution for Converge SME Solutions, positioning the company not just as a service provider but as a long-term partner in the entrepreneurial journey.
“MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions,” said Dindo Marzan, Senior Vice President and Head of SME Business Group at Converge. “We want our customers to feel that they are not just subscribers, but partners we grow with.”
Thirdee Deacosta, Loyalty and Retention Manager at Converge, added that BizFriend Rewards was designed to make their MSME customers feel genuinely valued—not just for their subscriptions, but for the ambition and resilience they bring to their businesses every day.
Three Pillars of BizFriend Rewards
At its core, BizFriend Rewards is built on three pillars that address different dimensions of the MSME journey:
- BizFriend Choice – Offers flexibility through curated perks and freebies when customers renew contracts or upgrade plans. This empowers business owners to select benefits that directly enhance their operations.
- BizFriend Chill – Strengthens relationships through shared experiences such as private screenings, concerts, curated dining, and seasonal events. These engagements foster deeper connections between Converge and its MSME base.
- BizFriend Circle – Focuses on growth by providing workshops, seminars, and visibility opportunities at trade events and digital promotions. This pillar helps entrepreneurs expand their reach and capabilities.
Marzan emphasized that these pillars go beyond connectivity: “Our role is to enable growth. Through BizFriend Circle, we are opening doors for MSMEs to learn, connect, and thrive.”
Redefining Customer Engagement
With BizFriend Rewards, Converge aims to redefine customer engagement in the MSME connectivity space by combining exclusive perks, lifestyle experiences, and business empowerment.
Angela Gutierrez, Vice President and Head of Converge SME Marketing, highlighted the broader vision: “With BizFriend Rewards, we are creating a community where our customers feel supported every step of the way. This is about building something more enduring than a service relationship.”
For more details about Converge SME Solutions, visit: https://www.convergeict.com/sme.
