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There is no better way to spend a summer day than experiencing the perfect harmony of music and innovation. TCL, a global leader in smart technology, joined forces with Abenson, the Philippines’ no. 1 appliance store, for the highly anticipated staging of the TCL Cooltura Summer Fest at the Market! Market! Activity Center. The event delivered high-octane excitement, treating attendees to a vibrant mix of live musical performances, interactive games, and an exclusive appearance by a world-class talent, all while turning home innovation into the ultimate summer sanctuary.
The refreshing ambiance perfectly captured the energy of the event, where guests explored a spectacular, full-spectrum showcase of TCL’s latest smart appliances. On display were its signature big-screen TVs, award-winning air conditioners, flexible boxed-type refrigerators, and dynamic washing machines—each designed to seamlessly elevate modern living.
Adding to the excitement was an interactive playground where guests embarked on a curated ‘stamp journey.’ To complete the challenge, participants explored three unique, summer-themed zones: striking a pose at the vibrant photobooth, testing their speed at the high-stakes Icy Reflex game, and stepping inside the Cool Savings Blast booth to grab flying ‘AC bills.’ It was the perfect, high-energy activation that turned a standard product showcase into an unforgettable experience.
Next up: The Main Event
As the program officially started, guests found their perfect viewing spots facing the main stage. Drawn in by the mounting excitement, the audience was completely captivated, all hyped up and ready for the spectacular showcase ahead.
Kicking off the festivities, TCL Philippines Director of Sales Cyd Montebon took the stage, welcoming guests with an energetic opening address that set a vibrant tone for the rest of the event.
“We are very excited to celebrate the third year of CoolFest with everyone. At TCL, we believe that technology should be more than just a collection of features; it should be a movement that shapes how we live. This milestone and our continued growth would not have been possible without the support of our consumers and the continued trust of our partners. We’re grateful to Abenson for their steadfast partnership over the last three years. This journey is a testament to our shared vision of bringing world-class comfort to every Filipino household. Thank you for choosing TCL to be a part of your homes and your lives,” Montebon said.
The momentum continued as Abenson’s Retail Marketing Head, Ms. Apple Ma, took the stage to deliver another set of energizing remarks, further highlighting the powerful synergy behind the TCL and Abenson partnership.
She said, “Abenson has proudly stood as the #1 household appliance store in the Philippines and a premier leader in gadgets. Through the years, our goal is to deliver “Super Service” — providing trusted home solutions and reliable technology that make everyday living easier, more comfortable, and more enjoyable for every home. As consumer needs change, Abenson grows right alongside them by bringing in brands and innovations that offer real value. This is why our alliance with TCL is so meaningful. We share a unified commitment to quality, forward-thinking innovation, and better home experiences.”
The Ultimate Showstoppers
The anticipation culminated in the day’s ultimate highlight. An undeniable wave of excitement and happiness swept through the entire audience as the spotlight shifted to welcome Asia’s Superstar. Looking absolutely radiant, TCL Brand Ambassador Kathryn Bernardo took the stage to the roars of an adoring crowd.
Kathryn warmly radiated her signature charm as she greeted the roaring crowd and effortlessly joined in on the interactive stage games. Proving exactly why she is the face of the brand, she perfectly personified the ‘cooltura’ lifestyle—radiating effortless poise and vitality despite her demanding superstar schedule.
Reflecting on TCL’s core mantra, ‘Inspire Greatness,’ and how it applies to her summer lifestyle, Kathryn thoughtfully noted: “For me, it means being the best version of yourself by choosing things that actually improve your quality of life. When your home is a place of comfort and innovation, it gives you the energy to go out there and do great things. It’s all about staying inspired and, of course, staying cool.”
True to the legacy of the TCL Cooltura Summer Fest, the event culminated in an unforgettable musical experience. Taking the stage was none other than the powerhouse OPM band The Juans, who have been making massive waves across the local music scene.
The group completely captivated the audience, delivering an emotional, hugot-filled opening monologue before launching into a setlist of their most-requested hits, including ‘Hindi Tayo Pwede’ and ‘Ano Ba Talaga Tayo.’ They also treated fans to a beautiful performance of their latest hit single, ‘Ngiti,’ leaving the entire crowd thoroughly serenaded.
The incredible energy of the crowd, punctuated by a roaring demand for an encore, proved that the TCL Cooltura Summer Fest is the ultimate summer event. Though this year’s celebration has wrapped up, the anticipation for what’s next is already building.
TCL Philippines CEO Peter Chen excitedly shared, “We are so grateful for the incredible energy everyone brought to the TCL Cooltura Summer Fest. This event is our way of reaching out and thanking the consumers who have made us a part of their homes. We are already planning to elevate the experience next year with even more exciting milestones, so stay tuned!”
Grab the latest TCL-exclusive models of appliances available at Abenson. Check out https://www.abenson.com/ for more details.
