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Following the success of Pina Beauty’s Grand Launch last October, the brand is hosting a mall pop-up experience this holiday season. If you want to check out Pina Beauty’s refreshed look and best-loved products up close, then it seems like you’re in for a treat. Here’s everything you need to know about it.
Celebrating Filipina Beauty Together in One Space
Pina Beauty continues to celebrate modern Filipina beauty, channeling stories driven by the strength and identity of every modern Filipina. Its inspiration lies in the country’s rich heritage, showcasing patterns of Filipino indigenous weaves like Binakol, Hablon, and Yakan.
Catch the pop-ups at Giftville at the Garden, Ayala Malls Manila Bay, from November 27 to 30 and at Trinoma, Level 2 from December 5 to 7. The activation kicks off on November 27 with a special shopping party launch with the MUPH Queens on November 28 and November 30, starting at 3 p.m.
Beauty That Builds Stronger Communities
Pina Beauty is dedicated to more than just enhancing the Filipina’s natural beauty with accessible products. The brand actively uplifts entire communities in its business practices, including collaborations with local artisans and donating a percentage of sales to social initiatives.
Instead of looking abroad to source materials, Pina Beauty scoured the country for local artisans who could deliver their needs. All materials utilized in their products come from local Filipino artisans, many of whom belong to communities whose practices are rooted in traditions that are uniquely ours. This intentional choice grows small businesses, enhances consumer awareness of national craftsmanship, and supports the emergence of even more creative communities amidst a growing surge of internationally-manufactured cosmetic goods.
The brand frequently hosts various pop-ups and activations to bring its locally-crafted products directly to consumers. One of the primary goals at these events is giving back to marginalized communities. Their most recent mall activation during the Miss Universe Philippines pageant season, PILI∙PINA: Beauty that Empowers, was held for the benefit of the Quezon City Female Dormitory. A portion of the activation’s earnings are going to be donated to the dormitory in the form of Hygiene Kits this December, reinforcing Pina Beauty’s commitment to upholding women’s dignity and well-being, no matter who or where they are in the country.
Pina Beauty also prioritizes youth education and as part of this commitment, the brand aims to generously donate desktop computers to Bungallon Integrated School in Pangasinan. This equipment aims to enhance classroom learning and productivity for the students.
What sets the brand apart in its highly-saturated market is not just product quality, but the strong and deep-seated commitment that drives their creation. Buying from Pina Beauty doesn’t just mean treating yourself to an intentionally-crafted beauty experience, but participating in a movement that uplifts, honors, and celebrates a sustainable and empowered future for all Filipinas.
What’s Inside the Plaza Pina Pop Up?
Just like Plaza Pina Merienda last October, the Plaza Pina Beauty pop-up is filled with fun activities and interactive zones, where customers can try out their favorite products at the Radiance Sink, explore and get to know more about Pina Beauty’s story and its commitment to crafting products for every kind of beauty, or play Watermelon Match to win exclusive samplers. Whether you’re playing, shopping, or just soaking in the vibe, there’s something fun for everyone. Before heading out, visitors are encouraged to capture their glow, snap photos and share their Pina Beauty moments.
Check out your Pina Beauty favorites for yourself and for your loved ones this holiday season. Every purchase you make isn’t just a gift for someone you care about, it’s also a way to directly support Filipina women and the communities they help strengthen. Don’t forget to take some photos and share your favorite Pina Beauty moments once you drop by the charming space!
Catch the Plaza Pina Pop-Up at Ayala Malls Manila Bay and Trinoma. Check out Pina Beauty’s socials for more updates and new surprises!
