dotdailydose
Puregold just turned a classic Pinoy activity into a full‑blown community event with the first‑ever Hakot Relay Run at Burnham Green Park in Luneta. Held on November 22, the run drew thousands of participants, proving that Puregold knows how to mix retail with real‑world experiences that bring people together.
Instead of the usual “fastest runner wins” format, this three‑kilometer relay was all about strategy. Teams of three sprinted through the course, scooping up grocery items and stuffing them into sling bags before tagging the next teammate. The result? A chaotic, adrenaline‑filled challenge that had families, barkadas, and squads bonding in a uniquely Puregold way.
To keep the hype alive, Puregold staged a Sunset Concert right after the race, with OPM and P‑Pop acts like KAIA, G22, Press Hit Play, and BREKA (Brent Manalo and Mika Salamanca) turning the park into a giant after‑party.
Everyone who joined the relay went home a winner, scoring a Hakot Relay Finisher’s Medal, an official race singlet, and a specially designed grocery sling bag.
Puregold President Vincent Co even joined the first wave of runners, sharing that “wins come in many forms” and highlighting how the relay created moments for families, friends, and communities to connect. The success of this first‑of‑its‑kind event shows the potential for more creative, community‑driven initiatives that strengthen brand loyalty while celebrating everyday wins.
Want to stay plugged in? Catch more Puregold moments on the Puregold Channel on YouTube, follow @puregold.shopping on Facebook, @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.
