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Megaworld Lifestyle Malls has won thirteen international awards at the 2025 International Business Awards (IBA) Stevie® Awards, a prestigious global competition that honors excellence in business innovation, creativity, and impact across industries worldwide. Winning six Gold, five Silver, and two Bronze IBA Stevies across a diverse range of categories, this recent victory marks another milestone for the company—and reaffirms its leadership in retail innovation, sustainability, and cultural advocacy on the global stage.
Among the most celebrated campaigns was the Megaworld Lifestyle Malls x Catriona Gray Enviro-Chic Bag, created in collaboration with Miss Universe 2018 and sustainability advocate Catriona Gray. The initiative upcycled mall tarpaulins into fashion-forward, reusable bags—seamlessly merging environmental responsibility with community engagement. It garnered five Stevie® Awards, including three Gold (PR Campaign of the Year for Sustainability, Direct Response Marketing, Influencer & Celebrity), one Silver (Cause Marketing), and one Bronze (ESG).
The launch of the REP Eastwood Theater, in partnership with Repertory Philippines, gave the acclaimed company its new home in Eastwood City and brought world-class productions to a vibrant lifestyle hub. The grand opening earned three Stevie® Awards—Gold for Brand & Experiences (Launch Event), Silver for Arts & Entertainment PR Campaign, and Bronze for Culture & The Arts Marketing Campaign.
Other Gold Stevie® winners include:
● Eastwood City Paw Club Access – a digital-first loyalty program for pet lovers, recognized for Marketing Campaign of the Year (Pet Care).
● McKinley Hill Grand Christmas Parade – one of Metro Manila’s most anticipated holiday traditions, featuring towering floats, street performances, and immersive storytelling, honored for Interactive Outdoor Event.
Silver Stevie® winners include:
● Uptown Bonifacio – a flagship lifestyle destination celebrated for bold design innovation, chef-driven dining, and immersive brand showcases, winning for Marketing Campaign of the Year (Real Estate).
● Lucky Chinatown Chinese New Year 2025 – blended heritage and contemporary art with symbolic installations, astrological attractions, and headline performances, recognized for Art, Entertainment & Public (Cultural Event).
● Festive Walk Iloilo’s 2025 Dinagyang Festival – celebrated as the “Queen of All Philippine Festivals,” it brought the city’s iconic street dance and cultural traditions into a vibrant mall setting, drawing record crowds and nationwide attention, and earning a Silver Stevie® for Art, Entertainment & Public (Festival).
“These honors from the International Business Awards are a testament to how innovation and excellence work hand in hand,” said Graham Coates, First Vice President and Head of Megaworld Lifestyle Malls. “Every win strengthens our commitment to making Megaworld Lifestyle Malls destinations that inspire connections, spark joy, and enrich the cultural and social fabric of every community we serve.”
The International Business Awards is the world’s premier business award-giving body, created to honor and generate public recognition of the achievements and positive contributions of organizations and professionals worldwide. Today, an IBA Stevie® is one of the most coveted prizes in the global business arena—recognized as a benchmark for innovation, impact, and leadership across industries.
For more information, visit megaworld-lifestylemalls.com or call (02) 8462-8888.
