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Santé International, the company behind the trusted Santé Barley brand, proudly celebrates its 18th anniversary this year—marking nearly two decades of empowering individuals to live better lives through health and wellness.
From humble beginnings in 2007, Santé began its journey in the Philippines with a vision to provide natural and effective health solutions. Fueled by a mission to help people live more meaningful lives, the company introduced organic barley grass supplements sourced from the clean, green fields of New Zealand. What started as a small direct-selling venture has now evolved into a globally recognized health and wellness brand, with a presence in over 10 countries.
A Journey of Growth and Impact
Since its inception, Santé has reached numerous milestones. Its commitment to quality and innovation led to the expansion of its product lines beyond barley-based supplements to include health beverages, personal care items, and fitness programs. From intimate training sessions to massive international summits, Santé has empowered thousands of distributors—many of whom have turned their lives around through the Santé business model.
Meaningful Milestones
Santé’s most meaningful accomplishment, however, lies in its impact. The brand has empowered countless individuals—from mothers to young professionals and retirees—to take control of their health and finances. Through its advocacy for wellness and entrepreneurship, Santé has helped transform lives—not only physically but also emotionally and financially.
“We’re not just selling products—we’re building a movement of healthier, purpose-driven individuals,” says Santé CEO Joey Marcelo. “Our greatest success is seeing our community thrive.”
Real People, Real Impact
Santé’s 18th year is also a tribute to the success stories of its most dedicated leaders—the Elite Business Owners who’ve built legacies, inspired teams, and become living testaments of transformation.
Melchor Daogdaog started his journey with Santé with zero network and zero capital. With grit and perseverance, he built a thriving organization. Today, he’s one of the most respected Elite Leaders. Once a struggling breadwinner, Ed Geronilla is now a Santé Hall of Famer and top mentor. Through hard work and relentless belief in the brand, he was able to provide a better future for his family and inspire hundreds to do the same.
Jun Francisco, known for his hands-on mentoring style, helped expand Santé’s reach in regional areas. He rose from modest beginnings to become a key figure in team development and grassroots growth. Dynamic couple Edz and Gab Ecalla turned their shared vision into a family business empire. With Gab’s strategic drive and Edz’s nurturing leadership, the Ecallas became pillars in building a thriving and inclusive team culture. From being an OFW to a full-time entrepreneur, Joel Luyong, transformed his life through Santé. Today, he mentors fellow former OFWs to start their own businesses and build sustainable futures back home.
These leaders are just a few of the countless individuals who have achieved financial independence, holistic wellness, and renewed purpose through the Santé system.
Lessons from the Journey
Eighteen years in, Santé credits its longevity to resilience, adaptability, and staying true to its core values. The company has learned that building genuine relationships—with customers, distributors, and partners—is just as important as building a successful product line. Navigating challenges, including economic downturns and the COVID-19 pandemic, taught the company to embrace digital transformation and reinforce the importance of trust, wellness, and community.
Looking Ahead
As Santé steps into its 18th year, the company is set to expand its digital presence and the use of AI in doing business, introduce new wellness innovations like the Santé Beauty Collagen, and reach more international markets. The Santé Vision 2030 includes a focus on sustainability, more accessible wellness solutions, and further empowering its community of Santépreneurs with digital tools and global opportunities. Other plans include building more health hubs and community wellness centers, and strengthening e-commerce and hybrid business platforms.
“We’re just getting started,” adds Marcelo. “With the continued support of our partners and customers, we aim to redefine what wellness means in the modern world—and ensure it’s something everyone can access.”
As Santé evolves, it remains grounded in its mission: to help people live better lives.
