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Puregold’s OPM Con 2025 took over the Philippine Arena with tens of thousands of Pinoy music fans, sold-out seats, and the loudest cheers for SB19, BINI, KAIA, Flow G, Skusta Clee, SunKissed Lola, G22, and other surprise guest performers. It wasn’t just a concert; it was a panalo-level Pinoy pride moment.
“We’ve always believed our connection with shoppers goes beyond the checkout counter,” said Ivy Hayagan-Piedad, Puregold’s Senior Marketing Manager.
Like the playlist, the audience was eclectic. Local celebrities and influencers stood side by side with regular consumers. It was evidence that music transcends boundaries, much like Puregold. A’Tin, Blooms, Bullets, Dolores, FLOWers, SAUCErs, and Zaia came from all across the nation, and some even flew in from the UAE and other areas of Asia to be a part of the event, thanks to ticket redemption events that were hosted nationwide.
From the first rhythm to the last encore, the evening flowed like a love letter to the myriad sounds of unique Panalo music. The audience reacted to every change, and each set added its own unique flavor.
“We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale,” Hayagan-Piedad added.
Aside from the fantastic setlist, fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.
Puregold just proved that music, like them, connects everyone. It wasn’t just an event; it became the event of the year, reminding everyone why OPM is unmatched and why Puregold keeps winning in and out of the grocery aisle.
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