Sit, Bank, and Relax: Introducing the EastWest Easy Way App

EastWest Bank officially introduced the new EastWest Easy Way App, a mobile banking platform designed to streamline and elevate the banking experience of today’s Filipinos.

The launch of Easy Way is a major milestone in the build-up to EastWest Bank’s 30th-anniversary celebration, which kicked off this August and will run through July next year. It highlights the bank’s continuous drive for improvement, always striving to exceed the expectations of its valued customers.

Easy Way represents another important step in East West’s ongoing efforts to deliver customer-focused and up-to-date banking services. It is part of a broader digital ecosystem that includes EasyBiz, Komo, ESTA, and EastWest Pay, reflecting the bank’s holistic approach to addressing diverse customer needs with advanced solutions.

Jerry Ngo, CEO of EastWest Bank, shared his enthusiasm about the new app, noting that “Easy Way is more than just a banking app; it’s a clear demonstration of our efforts to make banking simpler and more accessible for our customers. As we mark our 30th anniversary, we are thrilled to present this intuitive tool that will redefine how our customers engage with us.

 

Transforming Banking for a Modern Generation

The Easy Way App is set to revolutionize how customers manage their finances, offering a user-friendly interface and a suite of easy-to-use features that cater to the demands of today’s fast-paced lifestyle.

Whether you’re navigating your early career, balancing the needs of a growing family, or preparing for retirement, Easy Way adapts to each stage of life, ensuring that banking seamlessly integrates into your daily routine. With Easy Way, banking no longer disrupts one’s busy schedule but complements it, allowing customers to focus on what truly matters in life.

Donny Pangilinan, a popular Filipino actor, singer, and influencer known for his work in television and film, was chosen to be the face of Easy Way because of what he represents. He is part of the Gen Z generation that is hardworking, intentional, and acts with purpose. As an actor and business owner dedicated to his craft and advocacies such as financial literacy, the Bank sees him as a fitting representation of Easy Way to the younger, modern, up-and-coming markets it would like to reach.

As part of the Easy Way launch, EastWest Bank also introduces the tagline “Sit, Bank, and Relax,” embodying the essence of what the app offers. This tagline reflects the app’s promise to make banking a seamless, hassle-free experience, allowing customers to manage their finances effortlessly. By integrating advanced digital features with a user-friendly interface. Easy Way ensures that customers can take control of their banking needs without the stress and time-consuming tasks traditionally associated with financial management. Be it paying bills, transferring funds, or managing loans, Easy Way streamlines these tasks, allowing customers to concentrate on what truly matters in their lives-relaxing and enjoying the peace of mind that comes with secure, efficient banking.

“Easy Way represents a new era in banking where convenience and efficiency are paramount,” said Harvey Libarnes, FVP and Chief Digital Products and Channels Officer of EastWest Bank. “We are excited to offer our customers the latest tool that not only meets but exceeds a modern-day customer’s expectations in digital banking.”

 

Key Features of Easy Way

Seamless Account Management: Access and manage your accounts anytime, anywhere.

Monitor your balances, view transaction history, and transfer funds with just a few taps.

• Efficient Bill Payments: Pay your bills effortlessly through the app. Whether it’s utilities, credit cards, or other services, Easy Way streamlines the payment process.
  Secure Transactions: Easy Way employs advanced security measures to ensure all your transactions are safe and secure.
• Loan and Credit Card Management: Manage your credit card and track your repayments with ease, all within the app.
• Customer Support: The app offers 24/7 customer support to assist you with any banking needs.

 

Upcoming Features

East West Bank is also excited to announce several upcoming features for the Easy Way App, designed to further enhance the banking experience:

• Wealth Management Tools: Exclusive Wealth Theme platform tailored for East West Priority members, robust Portfolio Management services, seamless eForex capabilities for USD to PHP and PHP to USD transfers within a client’s own accounts, and an intuitive interface for viewing investments.
• Mobile Check Deposit: Simply take a clear photo of the front and back of the check, enter the check amount, confirm the details, and submit. The app processes the deposit, eliminating the need to visit an EW Store, and provides a confirmation of the transaction.
• Credit Card Management: Instantly Lock or Unlock your East West credit cards for enhanced security, view real-time Credit Card transactions, and conveniently apply for EastWest Supplementary Cards directly through the app.
• Credit Card and Personal Loan Application: To strengthen new-to-bank and cross-selling initiatives, existing and new customers can conveniently apply for a credit card and personal loan directly through the app.
• QR Fund Transfers and Payments: Easily transfer funds or make payments by scanning a QR code, ensuring accuracy and security for all transactions.

 

Join Us in the Digital Banking Revolution

Think banking is hard? Think again with the new EastWest Easy Way app!

EastWest Bank invites its clients to experience the convenience and efficiency of the Easy Way App.

Download the app today and discover how it can make your banking experience smoother and more enjoyable.

With account management, check deposits, installments, and more right at your fingertips-banking has never been more seamless and convenient.

Like EastWest Easy Way’s newest endorser Donny Pangilinan, just Sit, Bank, and Relax!

Download Easy Way on the App Store or Google Play today.

For more information about Easy Way and EastWest Bank’s services, please visit eastwestbanker.com.

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