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Marking a remarkable milestone in its 40th anniversary celebration this year, G-SHOCK, distinguished for its groundbreaking timepieces, is set to captivate the Philippine audience at the Bonifacio High Street Amphitheater from October 13 – 20, 2023 as it unveils an extraordinary pop-up event under the theme “Rooted in Toughness.”
The pop-up will showcase the G-SHOCK 40th Anniversary line up including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series and G-SHOCK x Eric Haze collaboration watch.
The exhibition’s setup draws inspiration from the iconic G-SHOCK 2100 octagonal shape, elegantly encapsulating the spirit of four decades of resilience.
Rooted in the spirit of Toughness that G-SHOCK has become synonymous with, this pop-up event will transport visitors through an immersive journey, akin to time travel, providing them with a glimpse into the evolution of toughness. Starting from the birth of the pioneering G-SHOCK DW-5600C in 1983, which marked a milestone in digital watch technology, to its current iconic status as a symbol of both durability and innovation (GA-2100), visitors will have the chance to witness the brand’s incredible transformation.
In collaboration with renowned music collective, 88rising, at the heart of the pop-up is an exclusive display of artist portraits featuring iconic figures such as Rich Brian, Warren Hue, Spence Lee, Dumbfounded, Ylona Garcia, Milli, Atarashii Gakko!, Niki and Stephanie Poetri. These portraits exemplify the synergy between the artist’s roots of origin and representation of modern toughness, and embody the essence of G-SHOCK’s legacy. G-SHOCK also breaks the record for the number of 88rising artists featured in a brand campaign.
At the pop-up, attendees can purchase exclusive G-SHOCK x 88rising limited edition t-shirts. These unique t-shirts are solely available during the event and are subject to stock availability.
The G-SHOCK “Rooted in Toughness” S.E.A pop-up tour at the Bonifacio High Street Amphitheater is set to create a vibrant and dynamic atmosphere that resonates with both G-SHOCK and 88rising fans and youths in Philippines, while also introducing a new generation to the brand’s legacy.
Stay tuned for more details on the pop-up by visiting their Facebook and Instagram accounts.
