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Hanabishi Appliances recently renewed its partnership with its first and long-time brand ambassador, actor-host Vic Sotto. This is the ninth year that the two icons — one in the appliance sector and the other in Philippine entertainment — will be working together.
“We believe in keeping lasting relationships. We have been working with Bossing since 2014, and it has been a really fruitful collaboration. Throughout that time, we have seen consumer preferences evolve, challenges like the pandemic come up, and more competition enter the market. Our partnership has helped us navigate all these obstacles. He is more than just a kapartner for us; he has become part of the family already,” said Hanabishi President and CEO Jasper Ong.
Bringing Joy and Help to Filipinos
The brand’s collaboration with Sotto goes beyond product promotions.
“It is a partnership that is built on a shared mission of bringing joy to Filipino families. Hanabishi is committed to making household work easier and helping people put up their own businesses through our various appliances. Likewise, Bossing, through his movies and TV shows, has brought laughter and happiness to Filipinos across the country,” said Cherish Ong-Chua, Vice President for Finance and Marketing of Hanabishi Appliances.
Sotto lauded Hanabishi for taking part in the various community projects of Eat Bulaga, the country’s longest-running noontime show.
“Maasashan ang Hanabishi pag dating sa mga quality appliances. Gayundin, maasahan mo sila sa paghatid ng tulong sa mga nangangailangan tuwing may krisis. Malaking bahagi sila ng mga community initiatives ng Eat Bulaga (You can count on Hanabishi when it comes to quality products. Likewise, you can count on them when it comes to helping people during times of crisis. They are a big part of the community initiatives of Eat Bulaga),” the veteran actor and TV host said.
A Fiesta-Themed Welcome
Hanabishi celebrated their renewed partnership with Sotto through a fiesta-themed event. He was welcomed by Mr. Ong and Ms. Ong-Chua along with Hanabishi VP for Operations Candice Ong-Ang and VP for Purchasing and Merchandising Jevon Ong.
In keeping with the theme, the guests were served a buffet of Filipino dishes prepared by Milky Way Cafe. Hanabishi products that are perfect for the hot summer months were raffled off. A “guess the price” contest was also held, with three winners taking home Hanabishi appliances. Comedian, podcaster, and content creator Stanley Chi hosted the program.
“As we mark our 37th year, we would like to thank all the people like Bossing who have become part of our success. We are grateful to all the consumers who have made Hanabishi their brand of choice when it comes to their home and business,” said Ong-Chua.
