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Fried chicken is considered as a convenient comfort food for both Filipinos and Koreans. In fact, those who love to stream K-dramas will notice the popularity of fried chicken restaurants in Korea. BB.Q Chicken, one of their biggest and most popular brands, is now open in the Philippines.
BB.Q stands for “Best of the Best Quality” Chicken, explains Jack Hyunsoo Noh, CEO of LCS Group Korea, the official partner of Genesis BB.Q Global. The chicken restaurant, which first opened in 1995 is now present in 57 countries with over 3,500 branches. “There are so many brands in Korea that chicken is considered as a national snack. BB.Q is promoting healthy, high-quality chicken to its customers in such markets.
The Korean brand has set a new record in franchise history by opening 1,000 stores in its first four years of operation. It has become Korea’s No. 1 chicken by continuing to release various menu and store business models according to cultural trends. Noh adds that they felt it was the right time to introduce the brand to the Philippines. “Due to the historic BB.Q results in the Korean market and rapid growth in North America, we opened here to serve as the Southeast Asian Hub of Genesis BB.Q Group to write a history of its success from the Philippines, the largest market in Southeast Asia.”
One of the reasons for its popularity is that they use olive oil for frying to make the chicken not only deliciously crunchy but also healthier. The chicken is coated with a variety of sauces to suit the customers’ taste. Among the flavours that will be available for Filipino customers include Honey Garlic, Hot Spicy, Soy Garlic, and Cheesling.
For a more Korean take on taste, they also have Galbi, Spicy Galbi, Gang-Jeong (soy-based sauce with cinnamon blend and chili garnish), and Gangnam Style (a black pepper sauce balanced with garlic and onions). Those who want to try the OG fried chicken version can order Golden Original, Secret Sauce, or Spicy Golden Wings, while those who want it really hot can try the Wings of Fire, which is said to be Korea’s hottest chicken wings.
They are so serious about offering the best quality chicken that they even established a Chicken University in Seoul to put the brand on the cutting edge of quality and flavour. BB.Q Chicken’s secret to success is their passion for offering the best chicken and their passion for promoting Korean culture through authentic recipes, exciting flavours, and superior customer service.
Experience the biggest Korean chicken brand at the first Philippine BB.Q Chicken branch located at 2/F Central Square BGC, Taguig City.
