Mother’s Day is celebrated in over 50 countries all over the world, but no two markets are completely alike in the way they celebrate moms. This year, GrabAds – the advertising unit of Southeast Asia’s leading superapp, Grab – conducted a survey with consumers in Malaysia, Singapore and the Philippines to find how they are planning to celebrate their mums for the coming Mother’s Day. By analysing the survey findings alongside past GrabFood and GrabMart transaction trends for the Mother’s Day period over the past year, this has revealed surprising tidbits that could be useful in helping you find the perfect gift that warms the heart, and palate, of your beloved mom.
Here’s what were found:
“When it comes to e-commerce shopping days, many brands are excited about days like 11.11 and 12.12, but sometimes miss out on traditional shopping days like Mother’s Day and Father’s Day. Since the pandemic has trained consumers in the Philippines to shop on their phones, we anticipate that online-to-offline superapps will play a much bigger role in shaping the shopper behaviours for the coming Mother’s Day. This is where a superapp like Grab is positioned to capture some of these shifts in behaviours, to help brands and consumers meet their needs for a great Mother’s Day celebration,” said Ken Mandel, Regional Managing Director and Head of GrabAds and Brand Insights.
Established in 2018, GrabAds is an integrated advertising solutions provider which provides advertisers with multiple channels, such as in-app advertising, branding and product sampling via the Grab ecosystem, for building awareness, engaging audiences and triggering action across the Grab platform. Through its advertising and technology capabilities, GrabAds aims to help people discover, engage, and connect with the best businesses in Southeast Asia. For more information, visit GrabAds For Business.