VS1 & Mototek ends 2020 with purposeful ride campaign

VS1 and Mototek tapped motoring personalities Zach Lucero and Gaki Azurin, better known as Gaki Girl, to close the 2020 Purposeful Ride campaign with twin year-end celebration rides. The pair rode out for holiday shopping and distributed their loot to families living along the streets of Manila. They then proceeded to Gilmore to buy Christmas parols, which they gifted to their moms.

Both Lucero and Azurin then demonstrated how to condition the motorcycle for its optimum performance before riding, highlighting the two-pronged protection that the motor care line brings. The motorcycle aficionados also shared tips on how they kept their vehicles in tip-top shape despite being dormant in their garage for the months-long quarantine.

“2020 was a bit more restrictive than normal but we wanted to still spread joy with our partners Zach and Gaki, who are solid VS1 and Mototek fans, and their viewers. With one ride, we hoped to bring meaningful connections back with motoring as a way to reach out to those who were hit the worst by the pandemic,” said Assistant Product Manager Alek Barcia.

Earlier in August, Rica “Jet Lee” Cabarrubias and Philip “JT” Elliot took to their wheels to show their support to frontliners. Elliot donated face masks and face shields to Los Baños Doctors Hospital and Medical Center and exchanged quarantine stories with the hospital’s cardio technician, Jena Crisologo, and security guard, Jamal Navarete.

“It’s a very meaningful day, a very meaningful vlog. Ang sarap sa pakiramdam to reach out and makipagkwentuhan sa mga frontliners natin,” shared Elliot.

Cabarrubias, for her part, stopped by all the checkpoints in Cebu City to distribute food packs to the enforcers on duty.

The purposeful Christmas ride is an initiative of the Consumer Care Products Incorporated’s motor line to keep the momentum for supporting modern-day heroes, uplift communities, spreading love in the time of the Pandemic. Follow @VS1ProtectorPH on Facebook and Instagram to stay updated on the latest.

Lucero summarizes the mission of the Purposeful Ride campaign well. “If we have a little more than others, it is our duty to do something for them kahit sa maliit na bagay lang.”

You can watch the videos here: Zach Lucero, Gaki Girl, Rica “Jet Lee” Cabarrubias, and Philip “JT” Elliot.




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