CBLIC continues commitment to serve the unserved

With 55 strong years as a reliable insurer, Country Bankers Life Insurance Corporation (CBLIC) today remains true to its promise to give Filipinos simple, straightforward, and non-intimidating insurance options in the countryside through partner banks.

Established out of the need to cater to an unserved segment of the insurance market, CBLIC was founded by Jose E. Desiderio, Sr. on March 28, 1965. CBLIC responded to the needs of small and medium business entrepreneurs, farmers, fishermen, and public school teachers in the rural areas, a market that had been untapped in the 1960s.

A subsidiary of Country Bankers Insurance Group (CBIG), CBLIC as a life insurance provider has been in service for more than five decades now. Its slogan “Ito ang Alalay Ko sa Buhay,” and CBIC’s “Tulong na Maaasahan” have endeared them to a growing number of clientele as they stay true to their promise of protecting disadvantaged Filipinos in times when they need help most.

Geraldine Desiderio-Garcia, CBLIC senior vice president and general manager

“We are committed to the needs of our clients. We are proud to share our humble success with everyone who has contributed to the growth of CBLIC for over five decades, especially our clients in the countryside,” says Geraldine Desiderio-Garcia, CBLIC senior vice president and general manager.

CBLIC’s management has been working hard to improve its products and serve their clients better, forging to solidify its position as the most affordable insurer-of-choice. For several years now, it has continues to develop a wide array of insurance plans that are not only practical and relevant, but also provide the necessary support for plan holders in times of need.

Among these is the Classic Benefit Plan that offers insurance protection up to age 96 and is payable in a three-, five-, seven-, or ten-year period. Its micro-insurance products, on the other hand, provide disadvantaged Filipinos access to financial support during times of catastrophe and financial distress.

The most comprehensive family insurance program, CB Kalinga, is designed for a group of 500 or more members, borrowers, depositors or savers of an MFI, rural or thrift banks, cooperatives and NGOs engaged in microfinance. It offers insurance protection for one year for members including their families. Death due to natural (sickness or old age) and accident is covered by this insurance.

Meanwhile, Alalay sa Buhay (ASB) provides renewable one-year insurance to individuals 13-70 years old for only P365, with natural and accidental death benefits. One of the most affordable term insurance packages in the market, ASB is also available for families and seniors, with ASB family being renewable up to age 70 for principal insured and covers up to 3 to 5 family members for only P750 for one unit ASB for Seniors covers individuals ages 71-80 and offers insurance for one year for only P1,000 for one unit. You may download the Application Form for Alalay sa Buhay here.

“We will continue to deliver what we promise to give by coming up with affordable, simple and relevant insurance products such as CB Kalinga, our micro-insurance product, and Alalay sa Buhay,” ends Ms. Garcia.

 For inquiries on other life insurance products, go to, or visit Country Bankers Centre at 648 T.M. Kalaw Avenue, Ermita, Manila. You may also or call (+02) 8523-8611.


Written by dotdailydose




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