In 1982, Taiwanese immigrant and herbalist Tei-Fu Chen decided to try his hand at selling herb-based supplements. Faced with the challenges that being a poor immigrant entailed in the US in the 1980s, Chen persevered. He began preparing herbal mixtures, using the knowledge of herbs passed down in their family from one generation to the next to sell from his apartment in Utah. And that was how his company, Sunrider International, was born.
Now, Sunrider International is one of the largest manufacturers of health, wellness, beauty, and household products in the world, with offices in 20 countries including China, Taiwan, and Singapore, and a market presence that spans 42 countries.
Headquartered in Torrance , California in the U.S., Sunrider International employs a multi-level marketing strategy to deliver its products to customers, helping individuals stay healthy while providing opportunities for those who want to be a part of the company’s global network of independent business owners (IBOs), those who sell their products directly to customers.
Nature at its core
What makes the company one of the most successful in the world is its catalogue of natural and environment-friendly products. Sunrider International specializes in herbal supplements that offer a wide range of benefits, ideal for individuals who want to achieve optimal health and wellness. The company also has a line of cleaning products made of natural ingredients for the home, providing a greener alternative for consumers who want to switch to chemical-free products that are not harmful to the environment.
Sunrider International sets itself apart from competitors through its unique way of creating formulas for its products. Being an herbalist and pharmacist himself, Dr. Chen utilized his expertise to develop a manufacturing process that allows the company to extract and concentrate beneficial nutrients while minimizing the negative effects of all the ingredients, so that every product is a “nutrient-rich jewel.”
Sunrider International believes in the Philosophy of Regeneration®, which is the guiding principle for the company when it comes to conceptualizing and creating food supplements. The philosophy, which draws inspiration from ‘the wuxing’ or the Five Elements Theory of China, aims to promote harmony across all five systems of the body: Endocrine – Fire, Respiratory – Metal, Digestive – Earth, Circulatory – Water, and Defense – Wood.
Complimenting this philosophy is the company’s “Nourish + Cleanse = Balance” approach to health, utilizing the proper combination of foods in order to sustain the body with the right nutrients and remove toxins and impurities. This is likened to the concept of Yin and Yang, where keeping the balance between the two results in optimal health.
Sunrider International’s products are also completely environment friendly, using ingredients that are sourced ethically. The company owns and operates eight manufacturing facilities across the world, and each facility is outfitted with state-of-the-art equipment for the highest degree of quality control and sustainable operations. This is part of the company’s commitment to preserving the balance of the ecosystem.
Business opportunities for Filipinos
Nutrient-rich, all-natural, and environment-friendly: all these qualities make the company’s products attractive not only to those who want to live healthier lives, but also to those who want to become part of the company as Independent Business Owners (IBOs) and enjoy all the financial benefits that come with it.
Shortly after its birth, the company began its expansion by establishing a distributor network across the U.S., and then to other countries. It eventually set up a presence in the Philippines in 1997, with the goal of extending the benefits of providing high-quality herbal products to Filipinos and at the same time give them the capability to become financially independent.
Since then, the company has been helping countless Filipino IBOs by giving them a viable source of steady income, and it plans to continue growing its presence in the Philippines as it looks for more partners to join its network of successful IBOs who share the company’s passion and commitment to promoting healthy living and equal business opportunities for all.
Sunrider International’s award-winning health and beauty products are the foundation of its distribution business. By sharing the passion for these products, Filipino IBOs can earn from retail sales right from the start and maintain a stable flow of income through a supportive partnership with the company.
To ensure long-term business viability for IBOs, the company plans to launch more products in the Philippines within the next five years. In addition, the company also eyes the launch of new business programs for Filipinos beyond its product catalogue.
Sunrider International is currently looking for new IBOs to join its growing family of distributors in the Philippines. For those who would like to know more about its products or are interested in becoming an IBO, visit their Facebook page and website at Sunrider International.