Eight finalists will start a two-month Designer Mentorship Program (DMP) with some of the leading names in the fashion industry as their mentors, as part of StyleFestPH 2019, which kicks off this September.
The eight finalists — Ia Coca, Neil Anthonie, Adrian Sagahun, Bessie Besana, Justine Llarena, Bea Guerrero, Einar Nicdao and Austeen Soriano — will now go to the next and most important phase in their careers as they learn from fashion icon Inno Sotto; fashion darling Carl Jan Cruz; fashion stylist Sidney Yap; Paulo Campos, Zalora founder and CEO; and Leah De Guzman, head of 0917 Lifestyle. The eight finalists will present their capsule collections on the runway on November 5 at this year’s StyleFestPH. At the end of the presentation, two winners, one each, will be chosen to collaborate with 0917 Lifestyle and Zalora.
A project created by 0917 Lifestyle, the tech and fashion brand of Globe, and SAGA Events, the country’s premier events company, StyleFestPH aims to celebrate and cultivate Filipino creativity and craftsmanship. Only on its second year, StyleFestPH has become one of the country’s biggest fashion events of 2019.
“Globe Telecom, through 0917 Lifestyle, has always been supportive of the development of the country’s fashion industry — its new blood, the awe-inspiring ideas and the bold designs that keep it alive. StyleFestPH 2019 is our way to give our young designers a venue to express their creativity and provide them with the means to reach a wider local audience and even the international market,” Leah De Guzman, Head of 0917 Lifestyle, says.
Aside from the DMP, StyleFestPH 2019 offers a wide array of activities that include trend talks, designers on spotlight, runway shows and shopping parties to be held at the Grand Hyatt Manila, BGC from November 4-6, 2019.
Beyond the clothing, guests can gain insights and inspiration from the industry’s success stories through the Designers on Spotlight, a series of talks highlighting important aspects of fashion and digital business. The first part dubbed “Roots” will focus on support for local artisans and on promoting the use of culturally rich clothing such as jusi and t’nalak, featuring designers Paloma Zobel, Chris Nick and Mark Bumgarner, and will be held on November 4.
Boom Sason, on the other hand, will talk about promoting and championing body confidence through the way she designs her line on November 5, while Bang Pineda takes the limelight on November 6.
The five designers will also be presenting their new collections during the three-day fashion event, which will incorporate a unique “see now buy now” feature after each runway show. What’s more, selected items from their existing collections will also be available for purchase by the audience.
Finally, Fashion SNOOPS will share its fashion forecasts that will shape the consumer market on November 6. More than that, the global trend forecasting company will also be giving fashion industry movers the knowledge on how to strategize and make a campaign work.
StyleFestPH 2019 is co-presented by Zalora with Vivo as the official mobile partner; Grand Hyatt Manila as the official residence; and Wonder as its media partner. Major sponsors also include Globe Postpaid and Globe myBusiness.
Follow the latest updates on StyleFestPH 2019 through its official website (http://stylefest.ph), its social media pages, including Facebook (https://www.facebook.com/stylefestph) and Twitter (@stylefestph), and its official hashtag #StyleFestPH.