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transitflix: Transit advertising made easy

Last September 6, community-powered advertising firm transitflix has officially launched their platform held at the F1 Hotel in BGC, Taguig City.

Above photo (R-L): Entrepreneur and The Final Pitch producers, John Aguilar with his wife and business partner Monica Aguilar, gives a toast to transitflix and CEO Geoff Mabasa. Together on stage are The Final Pitch alumni.

Genevieve Reyes, transitflix Chief of Staff, opened the event with a short back story sharing the origin of their company (formerly known as GYPSY, an ad-tech company) which was the “tocino story” where its CEO Geoff Mabasa was offered tocino while riding a TNVS car on his way home. “We’re launching our service under a new name transitflix to live up to a more global recall but our values have not changed,” Reyes said as she explains the reason behind their rebranding.

Geoff Mabasa delivers the keynote for transitflix’s launch highlighting their vision, product features, and roadmap.

In celebration of this milestone, transitflix wanted to share their vision “to make transit advertising easy and effective for stakeholders while bringing value to the members of the communities”, as said by the its CEO Mabasa.

As a hypertargeted in-transit hypertargeted in-transit ads platform, transitflix helps advertisers extend their reach to unique, affluent, ride hailing passengers, often stuck in traffic, and are inclined to watch and entertain themselves through tablets installed inside TNVS cars.

Now transitflix hypertargets people based on demographics and location data using the software embedded in the tablets inside the transit units and then delivers ads to hyper-engage the well-targeted audience. Drivers and operators, in return, earn extra from ads displayed in their transitflix cars.

To further give the attendees a deeper understanding of how the ecosystem in the business on different two new perspectives, an advertiser panel was facilitated to see the challenges that all types of brands were facing and their expectations towards new marketing.

Like what the Managing Director of Techtonic Summit, Lea Ladaga mentioned, “how do we build a community that actually involves them also? Because it’s not about the competition, it’s about continuously growing together… they have values that they want to push forward for innovation and collaborations is always at the heart of everyone.”

On the other hand, they also facilitated a partner driver panel, where they invited their partner drivers to express the challenges that they face everyday and how the platform helped them. “Bumibyahe kami ng matagal kasi may inaabot kaming kita kada araw dahil sa mga kailangan naming bayaran… kaya nagpapasalamat kami sa transitflix at dumating kayo sa buhay naming mga TNVS driver at napaka laking tulong samin sa pang araw-araw na pamumuhay.” To give a better overview of the two sides of the ecosystem, they also premiered a thematic video that showcase the correlation of the partner drivers and the stakeholders onboarded with transtiflix.

In the next five year transitflix plans to expand their global footprint starting with South East Asia, specifically in Indonesia. On the second year of operation, transitflix is also starting to tap on other modes of transit advertising such as car wraps, and bus wraps.

https://www.facebook.com/transitflix/videos/372825760052808/

To know more about the company, visit https://transitflix.com/.

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Written by dotdailydose

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