ChewsDay

Barefoot Wines: Advocating Acts of Random Kindness

In a world filled with cruelty, climate change, wars and all-around bad news, it’s no wonder people turn to wine for just a little more positivity. This is why in a press launch held at Gourmet Gypsy Art Café last August 29, one wine brand takes it a few steps further.

By unveiling its advocacy video, mission and vision; Barefoot Wines kicked off The Barefoot ARK, a movement advocating kindness and positive change. ARK stands for Acts of Random Kindness – easy, little deeds that make the world just a little better for everyone.

Barefoot Wines believes that creating massive positive change starts with little acts of kindness. Just a little kind word here, a kind deed there, all build up to snowball and create the kind of world we would all be happy to live in.

Through the Barefoot ARK page on Facebook and Instagram, followers and volunteers are encouraged to do, post and share acts of random kindness. While deeds help brighten one person, creature or community’s life, posting and sharing these deeds help make social media a better place for the rest of us—brightening our feeds, encouraging others to do the same, and helping people know that despite the darkness, there are glimmers of light created by kind people everywhere.

“Our social media purpose is bringing the spirit of fun to a harsh world,” said Vince Cabico, Senior Brand Manager Of Gallo Wines.

Aside from just the page and the social media movement calling for acts of kindness, Barefoot encourages and motivates through its monthly search for ARK of the Month where acts of random kindness posted on social media may be nominated to win prizes care of the company.

Barefoot Wines is a specialty wine brand from California known for its distinctly fun personality, and for pioneering worthy-cause marketing. Using its values and advocacies to create America’s Most Beloved No.1 wine brand.

Brought to the Philippines by Emperador Distillers, Inc. and exclusively distributed by S&R Membership Shopping, Barefoot Wines brings with it its tradition of worthy causes, beginning with the ARK movement.

To find out more about Barefoot Wines, like and follow Barefoot Wines Philippines/@barefootwinesph on Facebook, Twitter and Instagram.

###

Comments

comments

Leave a Reply

Your email address will not be published. Required fields are marked *