editorial team
BPI accepts the Optimal Creative Champion Award from Facebook. From left: Winston Almendras, Head of BPI Digital, Media and A&P; Tere Ibanez, Head of BPI Institutional Branding and Creative Services; Jan Montifalcon, Head of BPI Digital and Social Media.
Bank of the Philippine Islands (BPI) bagged the Optimal Creative Champion award, one of three major awards, at the annual Facebook Solutions Awards recently.
The bank’s win as Optimal Creative Champion demonstrates best-in-class execution of creative materials used for Facebook advertising in the Philippines, beating all other advertisers in the Financial Services category. BPI was commended for its best practice in Facebook advertising that optimized mobile viewing and delivered outstanding media and business results.
“This is a great validation from Facebook that we are taking the right steps in building our digital marketing capabilities. We are inspired to continue to strive for excellence in the work that we deliver for our clients,” said Bunny Aguilar, Head of BPI Institutional Brand Management and Digital.
Aimed at recognizing the great partnership between Facebook, clients, and their agencies, the Facebook Solutions Awards is an annual gathering of the Philippines’ top brands across var
