editorial team
Today, Reebok announces its partnership with the one-and-only Cardi B, an
artist who never fails to defy convention both personally and with her music.
With a heritage all about nonconformity and self-expression, Reebok has a
longstanding legacy of teaming up with gamechangers and risk-takers. It was
Reebok who had the audacity to be the first sneaker brand to create a workout
shoe exclusively for women, and it was Reebok that put bold-faced expletives
and fresh-faced hip hop stars in its big ad campaigns in the early ‘00s.
Now, the brand that’s always put realness above perfection and humans above
superstars, has chosen Cardi B as the ideal collaborator. Cardi B isn’t just a
world-class entertainer. She’s a mother, a style icon, a pop culture magnet and –
above all else – a fearless individual. She’s broken every mold that superstars are
supposed to fit into—and she’s reached the top by following nobody’s path but
her own.
We hope this will come as exciting news for your readers, and we’re happy to
provide any additional information you may need. Also, if your readers want to
shop Cardi’s look, they can visit Reebok.com, and follow @reebokclassics and
@iamcardib on social media to hear about what’s coming next from Reebok x
