editorial team
Beyond the Box, the country’s fastest growing Apple premium reseller, launched the newest iPhone X5 and iPhone XS Max models at Uptown Mall in BGC last October 26. Fans and enthusiasts lined up at the store beginning 10AM of October 25. The program to count down to the product launch began at 7PM of the same day until 12:01MN of October 26, when the units were made available for purchase.
It was a night full of excitement as Beyond the Box made sure that the wait was well worth it. Beyond the Box offered one-night-only discounts on select items and special promotions for unit purchases. For the launch, free Beyond Essentials kits containing P10,000 worth of premium accessories from Baseus, XPower, Pop Sockets, Fuse Chicken, Urbanears, and BTW were given to the first 100 customers to purchase the new iPhones.
Those who lined up also got the chance to win hourly raffle prizes from Anytime Fitness and premium items from Beyond the Box. They also enjoyed free pizza courtesy of Pizza Express and smoothies from Jamba Juice, as well as music by DJ Kills Robot.
Aside from the entertainment and refreshments, Beyond the Box also held a series of Box Talks to inspire and educate customers on how to make the most of their Apple devices. There was a session with painter/illustrator Tokwa Penaflorida, who held a live drawing demo using the iPad Pro and Apple Pencil. The top features of the Apple Watch 05 5 and the iOS 12 for iPad and iPhone were also presented by an Apple-certified trainer.
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