For most Filipinos, Hong Kong is about shopping, Disneyland, and food. Hiking? Not exactly on the list. After all, with so many scenic trails in the Philippines, why travel just to go on a trek? More
As part of a longer-term strategy to deepen engagement with the Korean market heading into 2026, the Tourism Promotions Board (TPB) Philippines has named South Korean artists Kim Myung Soo and Choi Bo Min as its newest Tourism Ambassadors. The appointment reflects TPB’s evolving approach to influencer and ambassador partnerships—one grounded in authenticity, sustained storytelling, […] More
The Tourism Promotions Board (TPB) Philippines held its annual Pasasalamat gathering on 10 December 2025 at the TPB offices in Pasay City. Bringing together journalists, content creators, and industry partners, the event celebrated a year of shared storytelling and strengthened collaboration. Led by TPB Chief Operating Officer Maria Margarita Montemayor Nograles, the event served as […] More
Leading global smart device brand OPPO and the Department of Tourism (DOT) have officially sealed a landmark partnership to strengthen the local tourism industry by showcasing scenic Philippine destinations through the lens of OPPO’s most innovative and cutting-edge smartphone technologies. More
Mapúa University, building upon its century-long legacy of academic excellence, is officially disrupting the landscape of higher education with the landmark launch of its innovation-led School of Tourism and Hospitality Management (STHM) at Ayala Malls Manila Bay—the university’s first-ever in-mall campus. More
For people who find meaning in walking, Japan’s Kumano Kodo feels like a journey that lingers long after the trail ends. Hidden in the forested mountains of the Kii Peninsula, these ancient pilgrimage paths have carried emperors, monks, and everyday seekers for over a thousand years. Today, you can walk the same stone steps, pause […] More
Love is in the air and on the clock! tvN Asia, in collaboration with the Hong Kong Tourism Board, proudly presents Love on the Clock, a brand-new dating reality series filmed entirely in Hong Kong, designed to showcase the city’s most vibrant attractions while bringing together six singles in search of romance. The first ever […] More
The Philippine Pavilion at Expo 2025 Osaka received the Silver Award for Exhibition Design, recognizing its outstanding creativity, craftsmanship, and visitor experience. More
Over 200 tourism merchants from all over the country attended the first Klook Partner Awards in the Philippines. The event, hosted by Asia’s leading platform for experiences and travel services, celebrated the achievements and collaborations that Klook achieved alongside local tourism industry players. More
Summer in Japan is a season of firelit traditions, golden sunflowers, and skies painted with fireworks. From the dreamy glow of lanterns floating down rivers to the adrenaline of swinging flaming straw bundles, the warmer months offer unforgettable moments that blend culture, nature, and celebration. Wherever you find yourself, Japan’s summer festivals invite you to […] More
John Hay Hotels, nestled in the cool climes of Baguio City, redefines hospitality as this iconic luxury hotel embraces Cordillera culture and community empowerment through its vibrant partnership with Mountain Man, the famed Romawac family’s culinary brand deeply rooted in indigenous food heritage. More
The Travel Club, the country’s premier travel lifestyle concept store, marked a bold new chapter in its journey as a travel authority with the official launch of its industry partnership program, beginning with an inspired collaboration with The Henry Hotels and Resorts. More