In a remarkable display of resilience, students from the Polytechnic University of the Philippines’ Department of Advertising and Public Relations (PUP-DAPR) and Innity Philippines, in an event co-presented by IN2IT Cosmetics, successfully launched the GEAR UP! seminar-workshop. Despite coming across an unforeseen challenge, the event not only demonstrated the participants’ dedication to navigating the digital […] More
Artificial intelligence’s effect on the future of Public Relations took center stage at the recent “Student and Young Practitioner Month” by the Global Alliance. Engaging diverse panelists across continents — Asia-Pacific, Middle East South Asia, Africa, Europe, Latin and North America — the three-day webinar series, held from October 24 to 27, generated thought-provoking discussions […] More
Ana Pista, the founder and CEO of Ardent Communications (ArdentComm), has achieved a remarkable milestone by becoming the first Filipino ever elected as a director of the Global Alliance for Public Relations and Communications Management (GA), the leading international body for the public relations and communications profession. More
Leading public and private sector leaders have actively pledged to anchor their respective communication efforts on truth, innovation, and progress amid a reopening economy at the successfully concluded “The Tipping Point,” the 2022 National Public Relations Congress last September 1 and 2 at The Peninsula Manila, Makati City. More
The Metrobank Foundation, Inc. (MBFI) took home its 3rd Grand Anvil at the 57th Anvil Awards, specifically for its program that provided supplemental aid to 10 community pantries in Metro Manila. More
In only its fourth year of joining the Philippine Quill Awards, Public Relations and Content Marketing agency Comm&Sense has received yet another affirmation of its data-driven #IntelligentPR strategy, as it was named first runner-up Agency of the Year (AOY) by the International Association of Business Communicators – Philippines. More
The 27th National Public Relations Congress kicks off its three-day run today with plenaries looking into the new realities for Philippine PR and the business and media sectors. Presented by the Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations and communication practitioners, this year’s conference is the first time […] More
COVID-19 is not just a health crisis. While wreaking havoc around the world and causing so many losses, the pandemic also raises many other crucial issues, foremost of which is leadership. More
PR plans postponed or cancelled, budgets slashed, physical events reformatted to digital, engagements limited, teams working from home. These are just some of the realities transforming the PR industry today. More
Mental health is the third most common disability in the country, with about 6 million Filipinos living with depression and/or anxiety, according to WHO. Lack of data fails to present an accurate and complete picture of the status of mental health in the Philippines today, but previous studies by WHO, the Philippine Statistics Office and […] More
Manila, Philippines – As the startup ecosystem in the Philippines grows, entrepreneurs are faced with the challenge of making their brands stand out and resonate with their target audience amid the tightening competition. Many businesses, in particular smaller operations, are hard-pressed to develop the right PR and communication strategy or find a partner to help […] More