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in Sundae ScoopFrom Legacy to Learning: PR Professionals Gear Up for the 61st ANVIL Awards
The ANVIL Awards, the Philippines’ highest award-giving body in public relations, continues to stand as the benchmark for excellence in communication. For more than six decades, it has recognized campaigns that have created an impact across industries and communities. More
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in Sundae ScoopAI a ‘Double-Edged Sword,’ Filipina PR Head Warns at Jakarta Summit
Artificial Intelligence (AI) presents a ‘double-edged sword’ for the communication industry, and professionals who fail to master it as a tool for truth risk being overwhelmed by those who weaponize it for misinformation. This was the urgent message from Filipina PR leader Ana Pista, APR, during an international guest lecture here on Monday. More
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DMAP SARI-SARI DYC 2025 Brings Together All Kinds of Young Creatives
Calling all kinds of creatives in advertising, digital, marketing, media, PR, events, and production! The Digital Marketing Association of the Philippines (DMAP) is back with the ultimate celebration of young talent: the Digital Young Creators (DYC) Bootcamp & Competition, happening on September 19 at the Ayala Museum. More
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in Sundae ScoopMang Inasal celebrates double win at ASEAN PR Excellence Awards
Mang Inasal, the Philippines’ Grill Expert, earned two Silver Awards at the 5th ASEAN PR Excellence Awards, a regional recognition that celebrates excellence in public relations campaigns and professionals across Southeast Asia. More
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in Sundae ScoopMutant Lands in Manila: Bringing Bold, Results-Driven Communications to the Philippines
Award-winning communications consultancy Mutant has officially opened its doors in the Philippines, expanding its regional footprint and sharpening its presence across Southeast Asia. The move marks a key milestone in the agency’s growth strategy, as it brings its brand of strategic, creative, and results-led communications to one of the region’s most exciting markets. More
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in Sundae ScoopRegional AI center brings to PH first AI workshop for comms
From automating content creation to personalizing audience engagement, AI is now reshaping how brands communicate and connect with their stakeholders. More
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in Sundae ScoopNorman Agatep, APR formally named Chairman and CEO of Grupo Agatep
Grupo Agatep Inc., one of the leading independent integrated marketing communication agencies in the country, announced the appointment of Norman Agatep, APR as its new Chairman and Chief Executive Officer. More
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in Sundae ScoopNational PR Congress ventures “into the unknown”
The National Public Relations Congress, the biggest learning and networking event in the local PR industry, will be holding its 31st installment on September 26-27 at The Manila Hotel, with a host of expert speakers to discuss some of the most relevant topics for industry practitioners today. More
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in Sundae ScoopPRSP with Global Alliance and SCoRe to Launch ChatGPT and AI Masterclass for PR and Communications Professionals
The Public Relations Society of the Philippines (PRSP), the country’s premier organization for public relations professionals, is set to host a comprehensive workshop titled AI Masterclass in PR and Communications: A Certification Workshop on ChatGPT Strategic Integration. This initiative promises to equip participants with proper insights and knowledge to harness the transformative power of ChatGPT […] More
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in Monday HitsThriving in an uncertain world takes center stage at PH’s largest PR gathering
The 31st National Public Relations (PR)) Congress, one of the biggest and most anticipated events in the local public relations industry, is set to take place this September 26 and 27 at the Manila Hotel Tent City. More
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in Sundae ScoopShopee bags Overall Brand Champion at the 2022 Marketing-Interactive PR Awards
As the leading e-commerce platform in Southeast Asia and Taiwan, Shopee continues to connect buyers and sellers within one community through impactful campaigns and initiatives. The recent Marketing-Interactive PR Awards in Singapore recognized Shopee’s efforts to create a lasting positive impact on both sellers and consumers across the region, with a total of 10 awards, […] More
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in TechdayTechnology challenges traditional advertising, says Talkwalker
With trust in traditional advertising continuing on a downward trend, brands and organizations need even more today to invest in technology, according to leading social listening and analytics firm Talkwalker. More