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Jollibee Group’s Chickenjoy Trademark Declared a Well-Known Mark by the Philippine Intellectual Property Office
The Jollibee Group announced that its Chickenjoy trademark has been officially recognized and declared a Well-Known Mark (WKM) by the Philippine Intellectual Property Office (IPOPHL) as of November 3, 2025. The distinction affirms Chickenjoy’s strong reputation and distinctiveness in the Philippines and internationally, where it has become one of the company’s most iconic and enduring offerings. More
