This holiday season, Philippine Airlines (PAL) isn’t just flying travelers to their destinations — it’s taking them on an emotional journey. With its latest campaign “Care That Comes From The Heart,” the airline breathes life into its iconic tagline, “The Heart of the Filipino” through a film that celebrates the unparalleled warmth and care that […] More
barenbliss, the Seoul-born clean beauty brand adored by many Filipinos, invites everyone to embrace the magic of the holidays with its latest campaign, ‘Tis the Season to Sparkle. The campaign, with the tagline “For a blissful holiday glow,” features a video in a peaceful winter wonderland, celebrating beauty, confidence, and the joy of the season. More
Sony Music Entertainment Philippines, in collaboration with Justin of SB19, have teamed up with Rise Against Hunger Philippines (RAHP) to provide aid to impoverished communities in Manila affected by the recent typhoon and economic challenges. More
Sony Music Group (SMG) today announced its third-annual giving campaign designed to address food insecurity, homelessness and music education in local communities around the world. Together with its global roster of artists and songwriters, the company will continue its commitment to support organizations in regions where SMG has a presence. By the end of the calendar […] More
Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do.” The newest chapter is dedicated to establishing the brand’s position as a leader in basketball and igniting the future of its hoops division. More
Global athletic leader New Balance proudly unveils the latest installation to its ‘Run Your Way’ campaign to empower the individuality of runners everywhere. This initiative emphasizes that there is no one-size-fits-all approach to running – whether for fitness, fun, or mental well-being; there’s no right way to run, only your way. More
Sun Life Grepa Financial, Inc. (Sun Life Grepa) continues its highly successful “We Get You, We Got You. Gets Ka Namin, Sagot Ka Namin” campaign. This refreshed initiative aims to leverage a wide array of media channels to connect with more Filipinos and offer tailored insurance solutions to a broader audience. More
Manulife Philippines proudly presents “Manulife Stories,” a video series that celebrates the achievements of realized dreams and the challenges overcome to reach them. This campaign reinforces Manulife’s new brand strategy and global tagline, “Where will better take you.” More
Leading life insurer Pru Life UK continues to champion its customers with its latest campaign, ‘Our Reason is You’. It features heartwarming real-life client stories, underscoring the company’s dedication to putting its customers at the core of its business. More
Sun Life Philippines, the longest-standing and #1 life insurer in the country, has been recognized at the prestigious Gold Quill Awards for its excellence in communication. More
MR.DIY Philippines launched its 2024 campaign at the MR.DIY store located on the 4th level of One Ayala Mall in Makati. The event marked the beginning of a new chapter for the brand, emphasizing its core value propositions: “Always Low Prices,” extensive product assortment, and convenient shopping across numerous store locations. The newest brand tagline, […] More
LG Electronics (LG) has launched a global social media challenge to amplify its brand promise of ‘Life’s Good’ by encouraging customers worldwide to create and share moments of everyday optimism on their social media feeds. Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds […] More