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in FlashDayPUMA LAUNCHES FIRST-EVER GLOBAL BASKETBALL BRAND CAMPAIGN
Global sports brand PUMA has launched the latest chapter of its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do.” The newest chapter is dedicated to establishing the brand’s position as a leader in basketball and igniting the future of its hoops division. More
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in Sundae Scoop, TechdayLG’S BRAND REINVENTION: A GLOBAL SUCCESS STORY
LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand. More
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in Sundae ScoopHuskee Digital Introduces TikTok Training Arm TRENDS to Enhance Marketing Strategies for Brands
Huskee Digital, a creator commerce marketing agency specializing in transforming stories into sales on TikTok and other platforms, has launched TRENDS, its official training arm aimed at helping brands leverage TikTok for business growth. The programs offer intensive workshops designed to enhance marketing strategies and drive business success on the platform. The launch comes amid […] More
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in Sundae ScoopSetting new standards: Shopee Mall champions brand authenticity, introduces 3x money-back guarantee
Filipino online shoppers prioritize authenticity and quality above all else, according to a recent study conducted by Shopee involving 3,000 respondents. While deals continue to be appealing, users are increasingly looking out for products and platforms they can trust. More
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in Sundae Scoop, TechdayAOC Continues Dominance as the Philippines’ Premier Gaming Monitor Brand for Q3 2023
Keeping true to its commitment to excellence, AOC Monitors proudly retains its position as the number one gaming monitor brand in the Philippines for the third consecutive quarter of 2023, according to the latest data from the IDC Quarterly Gaming Tracker, Q3 2023. This confirmation further solidifies AOC’s standing as the preferred choice for gamers, […] More
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Global Sports Brand Decathlon Opens New Store in Santa Rosa, Laguna
Decathlon, one of the world’s largest sporting goods retailers, continues to expand its presence in the Philippines as it unveils a new store in Santa Rosa, Laguna, at SM City Santa Rosa. This newly-minted retail facility is the ninth in the Philippines. More
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BPI AIA welcomes Neri Miranda as their Newest Brand Ambassador
Celebrity mom and entrepreneur Neri Miranda joins BPI AIA as their newest brand ambassador. Known for her savvy business acumen and entrepreneurial pursuits, she represents the new breed of Filipinas who strive to work hard and constantly look for ways to provide more for their family. More
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Dynamic Duo: Kathryn and Min Bernardo Join AIA Philippines Family as Their Latest Brand Ambassadors
The country’s premier life insurance company, AIA Philippines (formerly AIA Philam Life), recently announced that beloved young actress Kathryn Bernardo and her mother, Min, are now part of the company’s roster of ambassadors. More
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in Sundae ScoopShopee celebrates 10.10 Brands Festival by enabling growth and engagement opportunities for Filipino sellers and content creators
In today’s ever-evolving digital landscape, e-commerce and content creation have become integral parts of the Filipino entrepreneurial journey. In the countdown to its 10.10 Brands Festival, Shopee hosted a brands and KOLs forum acknowledging this trend and shared key engagement features that enable entrepreneurs in its ecosystem – including sellers and content creators – to […] More
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in WellnessDayBaby skincare brand yoboo to reveal new brand ambassador on September 29
A fresh new face is joining the yoboo family—a loving, caring supermom! More
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LG Amplifies “Life’s Good” Message with Inspiring Brand Film to Champion Optimism
LG Electronics (LG) today highlighted its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film beautifully communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic. More
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in Sundae ScoopKantar reveals Top 10 Fastest Growing FMCG Brands in the Philippines
Ten FMCG (Fast-Moving Consumer Goods) brands across health & beauty, home care, food, and beverage mega-sectors have been identified by Kantar, the world’s leading marketing data and analytics company, as the “fastest growing” in the Philippines, according to the 2023 edition of its Brand Footprint report. More
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