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This Pride month, Meta launched its first ever Filipino #WalkWithPride AR filter on Instagram as part of its efforts to celebrate the LGBTQ+ communities who are shaping culture and influencing how gender identity is expressed across our technologies. Following its roll-out, many Filipino users —- both allies and members—- have already strutted their way through the virtual catwalk to celebrate and show their support to the queer community.
Pinoy stars and influencers also joined netizens to show their catwalk moves and support as allies of LGBTQ+ communities. Celebrities such as Ms. Universe 2015 Pia Wurtzbach and influencer Donnalyn Bartolome took netizens into their personal catwalk on Instagram as they strutted their rampa moves using the #WalkWithPride AR filter.
“Hey guys, I’m in Times Square NYC and always walking with PRIDE 🏳️🌈. I’m inviting my LGBTQ+ friends and fellow allies to check out this filter, walk with me, and create this Reel. Just type “pride walkway” on reels effect 🫶🏼#WalkWithPride2022,” shares Pia in her Instagram Reels post, as she turns the classic streets of New York into a colorful Pride runway.
Meanwhile, in a similar Reels post, Donnalyn transforms her location into a personal catwalk, saying: “You don’t have to explain yourself, you don’t have to say a thing!! JUST BE!! 🌈 try this Pride Walkway filter on reels!! USE YOUR BACK CAM para lumabas yung rainbow runway hahaha! SOOOBRANG CUTE!! Adjust the walkway by pinching and dragging, fave filter so far!! 😍 Happy Pride!! #WalkWithPride2022.”
The #WalkWithPride AR filter was developed in collaboration with LGBTQIA+ Filipino artist Brent Sabas and Filipino Spark AR artist Mitsuko Ono. To access the filter, you may click on this link https://www.instagram.com/ar/1527372977665440 or follow the step-by-step process on how you can transform your space into your personal catwalk and celebrate Pride Month, loud and proud!
ON INSTAGRAM
Search for the filter Reels Pride Walkway in the Reels effect tab
- Open Instagram, tap + (create), choose REEL
- Open the back camera of your device. Mount your phone on a tripod.
- Tap EFFECTS ICON (), tap SEARCH, search for REELS PRIDE WALKWAY
- Tap the screen to set the walkway. Adjust by swiping or pinching. Make sure that you are setting against a clear path that the camera can detect to avoid issues.
- Select audio icon – search for Bloom – Troye Sivan
- Select portion that you want to use as music (ideally chorus part)
- Strut it! Rampa!
- Review material
- Click next. Add captions. Add hashtag #WalkWithPride2022. Enable sharing to Facebook.
- Publish!
ON FACEBOOK
Search for the filter Reels Pride Walkway in the Reels effect tab
- Open Facebook, select create a REEL at the top portion of your feed.
- Open the back camera of your device. Mount your phone on a tripod.
- Tap EFFECTS ICON (), tap SEARCH, search for REELS PRIDE WALKWAY
- Tap the screen to set the walkway. Adjust by swiping or pinching. Make sure that you are setting against a clear path that the camera can detect to avoid issues.
- Select audio icon – search for Bloom – Troye Sivan
- Select portion that you want to use as music (ideally chorus part)
- Strut it! Rampa!
- Review material
- Click next. Add captions. Add hashtag #WalkWithPride2022. Enable sharing to Instagram.
- Publish!
To know more about Meta’s immersive experiences for LQBTQ+ communities, check out the full newsroom post HERE.
